S. Fournier

发表

Consumers and Their Brands: Developing Relationship Theory in Consumer Research

S. Fournier, Susan Fournier, 1998 .

Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships

S. Fournier, Julie L. Yao, Susan Fournier, 1997 .

Preventing the premature death of relationship marketing.

S. Fournier, D. Mick, S. Dobscha, 1998, Harvard business review.

When Companies Don't Make the Ad: A Multimethod Inquiry Into the Differential Effectiveness of Consumer-Generated Advertising

Susan Fournier, Benjamin Lawrence, Frédéric Brunel, 2013 .

When Companies Don't Make the Ad: A Multi-Method Inquiry into the Differential Effectiveness of Consumer-Generated Advertising

Susan Fournier, Benjamin Lawrence, Frédéric F. Brunel, 2013 .

The Uninvited Brand

S. Fournier, Jill Avery, Susan Fournier, 2010 .

Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns

S. Fournier, Shuba Srinivasan, Liwu Hsu, 2016 .

Strong Brands, Strong Relationships

S. Fournier, Michael Breazeale, Jill Avery, 2015 .

Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies

S. Fournier, D. Mick, David Mick, 1998 .

Brands and Their Meaning Makers

Felicia M. Miller, C. Allen, S. Fournier, 2008 .

Brand Value and Asset Pricing

T. J. Madden, S. Fournier, F. Fehle, 2008 .

When Good Brands Do Bad

J. Aaker, S. Fournier, S. A. Brasel, 2004 .

Brands as Relationship Partners: Warmth, Competence, and In-Between

S. Fournier, Claudio Alvarez, Susan Fournier, 2011 .

Meaning-Based Framework For the Study of Consumer-Object Relations

S. Fournier, Susan Fournier, 1991 .

Consumers’ relationships with brands

S. Fournier, Claudio Alvarez, Susan Fournier, 2016 .

Word-of-Mouth Rhetorics in Social Media Talk

S. Fournier, F. Brunel, Anat Alon, 2014 .

Managing the Human in Human Brands

S. Fournier, Giana M. Eckhardt, Susan Fournier, 2018 .

Rediscovering Satisfaction

S. Fournier, D. Mick, David Mick, 1999 .

Nine Consumption Lifestyles

S. Fournier, David Antes, G. Beaumier, 1992 .

ASSOCIATION FOR CONSUMER RESEARCH

A. Rao, S. Fournier, Susan Fournier, 2015 .

Relating badly to brands

S. Fournier, Claudio Alvarez, Susan Fournier, 2013 .

Taking Stock in Martha Stewart: a Cultural Critique of the Marketing Practice of Building Person-Brands

S. Fournier, 2010 .

Special Session Summary Consumer Resistance: Societal Motivations, Consumer Manifestations, and Implications in the Marketing Domain

S. Fournier, 1998 .

Contracting for Relationships

S. Fournier, Susan Fournier, 2022 .

Toward the Development of Relationship Theory At the Level of the Product and Brand

S. Fournier, 1995 .

Technological consumer products in everyday life : ownership, meaning, and satisfaction : working paper

Susan Fournier, S. Fournier, Divid Glen Mick, 1995 .

The Paradox of Brand Community Management

Kathrin Sele, Marcus Schögel, S. Fournier, 2005 .

Learning to Play in the New "Share Economy"

S. Fournier, Giana M. Eckhardt, F. Bardhi, 2013 .

When Good Brands Do Bad: Brand Personalities, Acts of Transgression, and the Evolution of Relationship Strength

J. Aaker, S. Fournier, S. A. Brasel, 2002 .

Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns

S. Fournier, Shuba Srinivasan, Liwu Hsu, 2015, Journal of the Academy of Marketing Science.

Brands matter: An empirical demonstration of the creation of shareholder value through branding

Susan Fournier, Thomas J. Madden, Frank Fehle, 2006 .

Consumer Resistance: Societal Motivati ons, Consumer Manifestations, and Implications in the Marketing Dobain

S. Fournier, J. Schor, 1998 .

Word-of-mouth rhetorics in social media talk

S. Fournier, F. Brunel, Anat Toder-Alon, 2014 .

A Brand As a Character, a Partner and a Person: Three Perspectives on the Question of Brand Personality

Susan Fournier, Jennifer Aaker, J. Aaker, 1995 .

Some theoretical and popular notions concerning materialism.

Marsha L. Richins, S. Fournier, Susan Fournier, 1991 .

1 Uniqueness : When Brand Meaning Gets Personal

S. Fournier, Remi Trudel, Claudio Alvarez, 2014 .

7 Branding and fi rm value

S. Fournier, Shuba Srinivasan, Liwu Hsu, 2012 .

Branding and Firm Value

S. Fournier, Shuba Srinivasan, Liwu Hsu, 2011 .

Online Word-of-Mouth in the Co-Creation and Dissemination of Consumer-Generated Ads

S. Fournier, Benjamin Lawrence, F. Brunel, 2012 .

Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media

Susan Fournier, Remi Trudel, Barbara Bickart, 2015 .

Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

S. Fournier, Giana M. Eckhardt, Susan Fournier, 2019, Journal of Marketing Research.

Lessons Learned about Consumers’ Relationships with Their Brands

S. Fournier, Susan Fournier, 2014 .

Age, gender and work experience as predictors of success

S. Fournier, E. Ineson, Susan Fournier, 2014 .

At-Risk Brand Relationships and Threats to the Bottom Line

S. Fournier, David Robbins, O. Hupp, 2018 .

Putting the 'Relationship' Back into CRM

S. Fournier, Jill Avery, Susan Fournier, 2011 .

Consumer-brand relationships : theory and practice

Kevin Lane Keller, S. Fournier, Michael Breazeale, 2012 .