K. Moorthy

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Comment---Managing Channel Profits: Comment

K. Moorthy, K. Sridhar Moorthy, 1987 .

Market Segmentation, Self-Selection, and Product Line Design

K. Moorthy, 1984 .

Chapter 4 Competitive marketing strategies: Game-theoretic models

K. Sridhar Moorthy, K. Moorthy, 1993, Marketing.

Cournot competition in a differentiated oligopoly

K. Moorthy, 1985 .

Product line competition

K. Moorthy, 1987 .

Strategic Decentralization in Channels

K. Moorthy, 1988 .

Product and Price Competition in a Duopoly

K. Moorthy, Sridhar Moorthy, 1988 .

Market segmentation, cannibalization, and the timing of product introductions

I. Png, K. Moorthy, I. Png, 1992 .

MANAGING CHANNEL PROFITS: COMMENT

K. Sridhar Moorthy, K. Moorthy, 2016 .

Using Game Theory to Model Competition

K. Moorthy, 1985 .

Theoretical Modeling in Marketing

K. Sridhar Moorthy, K. Moorthy, 1993 .

Theoretical Modeling in Marketing Author ( s ) :

K. Moorthy, 2007 .

Measuring overall judgments and attribute evaluations : overall first vs. attributes first

K. Moorthy, 1991 .