R. Piirto

Anatomy of a flame: conflict and community building on the Internet

Bruce V. Lewenstein, H.-Y. Hu, V. Franco, 1995 .

Beyond Mind Games: The Marketing Power of Psychographics

R. Piirto, 1991 .

Capturing Customers: How to Target the Hottest Markets of the '90s

R. Piirto, P. Francese, 1991 .