Julia Wolny

Multichannel Customer Journeys: Mapping the Effects of Zmot, Showrooming and Webrooming

Julia Wolny, Nipawan Charoensuksai, 2016 .

An old model for a new age: Consumer decision making in participatory digital culture

M. R. Solomon, Julia Wolny, Rachel Ashman, 2015 .

Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms

Julia Wolny, C. Mueller, 2013 .

Mapping customer journeys in multichannel decision-making

Julia Wolny, Nipawan Charoensuksai, Julia Wolny, 2014 .

Tame Almost Primitive Elements

Julia Wolny, G. Rosenberger, Jochen Konieczny, 2000 .