Patti Williams

发表

A Feature-Based Approach to Assessing Advertisement Similarity

Eric T. Bradlow, David A. Schweidel, Patti Williams, 2006 .

Non-Conscious Influences on Consumer Choice

J. W. Hutchinson, J. Alba, T. Chartrand, 2002 .

Age-Related Differences in Responses to Emotional Advertisements

A. Drolet, Patti Williams, Aimee Drolet, 2005 .

Empathy Versus Price: The Influence of Emotional Appeals Across Cultures

Jennifer Aaker, J. Aaker, Patti Williams, 1998 .

Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions

Patti Williams, S. Ramanathan, Patti Williams, 2006 .

Simply asking questions about health behaviors increases both healthy and unhealthy behaviors

Gavan J. Fitzsimons, Lauren G. Block, G. Fitzsimons, 2006 .

Feeling Like My Self: Emotion Profiles and Social Identity

Patti Williams, Patti Williams, Nicole Coleman, 2013 .

Socioemotional Selectivity Theory: Implications for Consumer Research

A. Drolet, Patti Williams, Loraine Lau-Gesk, 2011 .

ASSOCIATION FOR CONSUMER RESEARCH

R. Dhar, Patti Williams, Uzma Khan, 2015 .

Attention, Attitudes, and Action: When and Why Incidental Fear Increases Consumer Choice

Patti Williams, Andrea C. Morales, A. White, 2017 .

Retracted: Identity Threats, Compensatory Consumption, and Working Memory Capacity: How Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products

Patti Williams, Andrea C. Morales, Nicole Coleman, 2018, Journal of Consumer Research.

Smiling Signals Intrinsic Motivation

A. Mukhopadhyay, Patti Williams, Yimin Cheng, 2020, Journal of Consumer Research.

Conceptualizing brand purpose and considering its implications for consumer eudaimonic well‐being

Jennifer Edson Escalas, Patti Williams, Andrew Morningstar, 2022, Journal of Consumer Psychology.

The question–behavior effect: What we know and where we go from here

Vicki G. Morwitz, Gavan J. Fitzsimons, Lauren G. Block, 2006 .

Indulgence and Guilt: Evaluating the Boundaries of Consumers' Guilt-Management Strategies

Patti Williams, 2008 .

Undoing the Effects of Seizing and Freezing: Decreasing Defensive Processing of Personally Relevant Messages

Lauren G. Block, Patti Williams, Patti Williams, 2002 .

Emotions and Consumer Behavior

Patti Williams, Patti Williams, 2014 .

Retracted: Connections to Brands That Help Others versus Help the Self: The Impact of Incidental Awe and Pride on Consumer Relationships with Social-Benefit and Luxury Brands

Patti Williams, Andrea C. Morales, L. Cesareo, 2018, Journal of the Association for Consumer Research.

CAN MIXED EMOTIONS PEACEFULLY CO-EXIST ?

Patti Williams, Jennifer L. Aaker, 2001 .

Prevalence of Subclinical Eating Disorders in Collegiate Female Athletes

Patti Williams, R. Valois, R. Sargent, 2003 .