N. Hollis

Ten Years of Learning on How Online Advertising Builds Brands

N. Hollis, 2005, Journal of Advertising Research.

Advertising on the Web: is there response before click-through?

N. Hollis, Rex Briggs, 1997 .

What do you want your brand to be when it grows up? Big and strong?

N. Hollis, Nigel Hollis, Andy Farr, 1997 .

Understanding, measuring, and using brand equity

N. Hollis, Nigel Hollis, Andy Farr, 1996 .

The Tension between Strategy and Execution: Challenges for International Advertising Research

John B. Ford, Charles R. Taylor, N. Hollis, 2011, Journal of Advertising Research.

How Brands Influence Purchase Decisions

N. Hollis, 2013 .