A. D. Bruyn

发表

A Multi-Stage Model of Word of Mouth Through Electronic Referrals

G. Lilien, A. D. Bruyn, A. Bruyn, 2004 .

So You Want to Delight Your Customers: The Perils of Ignoring Heterogeneity in Customer Evaluations of Discretionary Preferential Treatments

A. D. Bruyn, R. Butori, A. Bruyn, 2013 .

A multi-stage model of word-of-mouth influence through viral marketing

G. Lilien, A. D. Bruyn, A. Bruyn, 2008 .

It ’ s What You Don ’ t Like That ’ s Important : Improving Conjoint Analysis by Incorporating Uncertainty

E. Huizingh, J. Liechty, A. D. Bruyn, 2002 .

Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids

Arnaud De Bruyn, Gary L. Lilien, John C. Liechty, 2008, Mark. Sci..

Offering online recommendations to impatient first-time customers with conjoint-based segmentation trees

K.R.E. Huizingh, John C. Liechty, Gary L. Lilien, 2005 .

Understanding Managers’ Tradeoffs between Exploration and Exploitation

A. D. Bruyn, Alina Ferecatu, A. Bruyn, 2021 .

How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations

Gerrit van Bruggen, Arnaud De Bruyn, Gary L. Lilien, 2009, Inf. Syst. Res..

Estimating the Influence of Fairness on Bargaining Behavior

Gary E. Bolton, Arnaud De Bruyn, A. D. Bruyn, 2008, Manag. Sci..

Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context

A. D. Bruyn, Sonja Prokopec, 2017 .

The Impact of Anchors on Donors’ Behavior: a Field Experiment

A. D. Bruyn, Sonja Prokopec, 2010 .

Understanding Managers' Trade-Offs Between Exploration and Exploitation

Alina Ferecatu, Arnaud De Bruyn, A. D. Bruyn, 2021, Mark. Sci..