J. Steckel

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Modeling Credit Card Share of Wallet: Solving the Incomplete Information Problem

Yuxin Chen, J. Steckel, 2012 .

Group process and decision performance in a simulated marketing environment

Russell S. Winer, Joel H. Steckel, Rashi Glazer, 1987 .

Towards a new way to measure power: Applying conjoint analysis to group decisions

Joel H. Steckel, John O'Shaughnessy, J. O'Shaughnessy, 1989 .

Explanations for Successful and Unsuccessful Marketing Decisions: The Decision Maker's Perspective

Joel H. Steckel, Mary T. Curren, J. Steckel, 1992 .

The Formation of Key Marketing Variable Expectations and Their Impact on Firm Performance: Some Experimental Evidence

Russell S. Winer, Joel H. Steckel, Rashi Glazer, 1989 .

Behavioral Reasons for New Product Failure: Does Overconfidence Induce Overforecasts?

William M. Tracy, Dmitri G. Markovitch, Deepu Philip, 2015 .

Judgmental forecasts in a competitive environment: Rational vs. adaptive expectations

R. Winer, Rashi Glazer, J. Steckel, 1990 .

A Friction Model for Describing and Forecasting Price Changes

V. Rao, W. DeSarbo, Y. Wind, 1987 .

Prospects and problems in modeling group decisions

Sunil Gupta, J. Shanteau, J. Steckel, 1991 .

When Do Purchase Intentions Predict Sales?

Vicki G. Morwitz, Joel H. Steckel, Alok Gupta, 2006 .

A Heterogeneous Conditional Logit Model of Choice

Joel H. Steckel, Wilfried R. Vanhonacker, W. Vanhonacker, 1988 .

On the Creation of Acceptable Conjoint Analysis Experimental Designs

Vijay Mahajan, Joel Steckel, W. DeSarbo, 1991 .

A stochastic multidimensional scaling procedure for the empirical determination of convex indifference curves for preference/choice analysis

Kamel Jedidi, W. DeSarbo, Kamel Jedidi, 1991 .

A Polarization Model for Describing Group Preferences

Joel H. Steckel, Vithala R. Rao, V. Rao, 1991 .

The Max-Min-Min Principle of Product Differentiation

Nicholas Economides, Joel H. Steckel, Asim Ansari, 1998 .

Marketing Science-Growth and Evolution

Frederic H. Murphy, Greg M. Allenby, Joel H. Steckel, 2005 .

Prospects and problems in modeling group decisions

Sunil Gupta, J. Shanteau, J. Steckel, 1991 .

Consumer Strategies for Purchasing Assortments within a Single Product Class

J. Steckel, Jack K. H. Lee, 1999 .

The future of Marketing Letters

Sandy D. Jap, J. Steckel, P. N. Golder, 2017 .

Preference aggregation and repeat buying in households

Sunil Gupta, J. Steckel, 1993 .

Testing for Trademark Dilution in Court and in the Lab

J. Steckel, Barton Beebe, Christopher Sprigman, 2017 .

Roles in the NBA: There's Always Room for a Big Man, But His Role Has Changed

Joel H. Steckel, Avijit Ghosh, Avijit Ghosh, 1993 .

Estimating probabilistic choice models from sparse data: A method and an application to groups.

Donald R. Lehmann, Joel H. Steckel, Kim P. Corfman, 1988 .

Cross-Validating Regression Models in Marketing Research

Joel H. Steckel, Wilfried R. Vanhonacker, W. Vanhonacker, 1993 .

Choice in Interactive Environments

Gerald Häubl, Xavier Drèze, Benedict G. C. Dellaert, 2005 .

Supply Chain Decision Making: Will Shorter Cycle Times and Shared Point-of-Sale Information Necessarily Help?

Sunil Gupta, Joel H. Steckel, Anirvan Banerji, 2004, Manag. Sci..

Locally Rational Decision Making: The Distracting Effect of Information on Managerial Performance

Russell S. Winer, Joel H. Steckel, Rashi Glazer, 1992 .

Longitudinal Patterns of Group Decisions: An Exploratory Analysis.

D. Lehmann, J. Steckel, K. Corfman, 1990, Multivariate behavioral research.

Selecting, evaluating, and updating prospects in direct mail marketing

Vithala R. Rao, Joel H. Steckel, V. Rao, 1995 .

Choice and the Internet: From Clickstream to Research Stream

Sunil Gupta, John D. C. Little, Carl F. Mela, 2002 .

Do initial stock price reactions provide a good measurement stick for marketing strategies

Dmitri G. Markovitch, J. Steckel, 2012 .

Committee Decision Making in Organizations: An Experimental Test of the Core

Joel H. Steckel, J. Steckel, 1990 .

Using Capital Markets as Market Intelligence: Evidence from the Pharmaceutical Industry

Dmitri G. Markovitch, Joel H. Steckel, Bernard Yeung, 2005, Manag. Sci..

The Inevitable Downward Spiral of American Political Discourse

J. Steckel, 2020 .

NEW YORK UNIVERSITY SCHOOL OF LAW NYU Center for Law, Economics and Organization

J. Steckel, Barton Beebe, Christopher Sprigman, 2012 .

Effective advertising in industrial supplier directories

D. Lehmann, J. Steckel, 1985 .

Dynamic Decision Making in Marketing Channels

Sunil Gupta, Joel H. Steckel, Anirvan Banerji, 2002 .

A cross-cultural analysis of price responses to environmental changes

V. Rao, J. Steckel, 1995 .

Analysis for Strategic Marketing

Joel H. Steckel, Vithala R. Rao, V. Rao, 1998 .