D. Cowles

发表

Service recovery: its value and limitations as a retail strategy

Tracy L. Tuten, Stephen W. Brown, D. Cowles, 1996 .

Relationship Quality in Services Selling: An Interpersonal Influence Perspective:

Lawrence A. Crosby, K. Evans, D. Cowles, 1990 .

Using key informant insights as a foundation for e-retailing theory development

Michael W. Little, M. Little, D. Cowles, 2002 .

Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth

D. Cowles, P. Kiecker, 2002 .

The role of trust in customer relationships: asking the right questions

D. Cowles, 1997 .

Consumer Acceptance of Interactive Media in Service Marketing Encounters

Lawrence A. Crosby, D. Cowles, Deborah Cowles, 1990 .

Consumer perceptions of interactive media

D. Cowles, 1989 .

Understanding and Measuring the Public's Image of a Community College

D. Cowles, 1991 .

Measure Validation in Consumer Research: a Confirmatory Factor Analysis of the Voluntary Simplicity Lifestyle Scale

Lawrence A. Crosby, D. Cowles, 1986 .

Relationship Quality in Services Selling: An Interpersonal Influence Perspective

Kenneth R. Evans, Lawrence A. Crosby, K. Evans, 1990 .

Total Quality Management at Virginia Commonwealth University: An urban university struggles with the realities of TQM

Glenn H. Gilbreath, D. Cowles, Deborah Cowles, 1993 .

“Management service quality” in a services marketing setting

Tracy L. Tuten, D. Cowles, 1997 .

Picture–Text Incongruency in Print Advertisements among Low‐ and High‐Literacy Consumers

D. Cowles, Devon DelVecchio, Haeran Jae, 2008 .