Kyra Wiggin

发表

Curiosity Tempts Indulgence

Kyra Wiggin, M. Reimann, S. Jain, 2018, Journal of Consumer Research.

Whose fault is it? Effects of relational self-views and outcome counterfactuals on self-serving attribution biases following brand policy changes

Richard F. Yalch, Kyra Wiggin, 2015 .