S. Jain

发表

Curiosity Tempts Indulgence

Kyra Wiggin, M. Reimann, S. Jain, 2018, Journal of Consumer Research.

Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood

S. Jain, P. Esch, Y. Cui, 2020 .

So happy for your loss: Consumer schadenfreude increases choice satisfaction

S. Jain, Dmytro Moisieiev, Radu Dimitriu, 2020 .

Motivated Reasoning: A Depth-of-Processing Perspective

D. Maheswaran, S. Jain, Durairaj Maheswaran, 2000 .

Comparative Versus Noncomparative Advertising: The Moderating Impact of Prepurchase Attribute Verifiability

Durairaj Maheswaran, Bruce Buchanan, D. Maheswaran, 2000 .

Pre-Purchase Attribute Verifiability, Source Credibility, and Persuasion

S. Posavac, S. Jain, 1999 .

Consumer psychology of implicit theories: A review and agenda

S. Jain, Traylor Jordan Weiten, 2019 .

Pandemics and marketing: insights, impacts, and research opportunities

Rebecca J. Slotegraaf, R. Srinivasan, D. Maheswaran, 2021, Journal of the Academy of Marketing Science.

Tourists and AI: A political ideology perspective

Jochen Wirtz, S. Jain, P. van Esch, 2022, Annals of Tourism Research.

Perceived Variability, Category Size, and the Relative Effectiveness of "Leading Brand" Versus "Best in Class" Comparative Advertising Claims

F. Kardes, S. Jain, Xiaojing Yang, 2007 .

Perceived financial constraints and normative influence: discretionary purchase decisions across cultures

D. Maheswaran, S. Jain, Malika Malika, 2021, Journal of the Academy of Marketing Science.

Self‐efficacy and callousness in consumer judgments of AI‐enabled checkouts

S. Jain, P. Esch, Y. Cui, 2021 .

The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies

D. Maheswaran, S. Jain, Meng‐Hua Hsieh, 2013 .

The effect of political ideology and message frame on donation intent during the COVID-19 pandemic

S. Jain, Y. Cui, P. Esch, 2021 .

Selective assessment and positivity bias in environmental valuation.

Maria L. Cronley, S. Posavac, S. Jain, 2006, Journal of experimental psychology. Applied.

Prepurchase Attribute Verifiability, Source Credibility, and Persuasion

S. Posavac, S. Jain, 2001 .

Consumers' implicit theories about personality influence their brand personality judgments

D. Maheswaran, S. Jain, Pragya Mathur, 2012 .

The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation

Durairaj Maheswaran, Pragya Mathur, D. Maheswaran, 2009 .

Just walk out: the effect of AI-enabled checkouts

S. Jain, P. Esch, Y. Cui, 2021 .

Towards Dimensionalizing Warranty Information: The Role of Consumer Costs of Warranty Redemption

Rebecca J. Slotegraaf, S. Jain, Charles Lindsey, 2007 .

Sustaining Livelihoods or Saving Lives? Economic System Justification in the Time of COVID-19

S. Jain, Y. Li, S. Jain, 2022, Journal of Business Ethics.

Self-construal drives preference for partner and servant brands

V. Swaminathan, S. Jain, Meng‐Hua Hsieh, 2021 .

The Challenge of Being a Challenger: Social Dominance Orientation Shapes the Impact of “Challenger vs. Leader” Comparisons

S. Jain, M. Barone, Xingbo Li, 2020 .

Valenced Comparisons

S. Posavac, S. Jain, Shailendra Pratap Jain, 2004 .

When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames

D. Maheswaran, S. Jain, Nidhi Agrawal, 2006 .

Positive versus negative comparative advertising

S. Jain, 1993 .

COVID-19 Charity Advertising: Identifiable Victim Message Framing, Self-Construal, and Donation Intent

S. Jain, P. van Esch, Yuanyuan (Gina) Cui, 2021 .

Maladaptive Consumption: Definition, Theoretical Framework, and Research Propositions

M. Reimann, S. Jain, 2021, Journal of the Association for Consumer Research.

On assuaging positive bias in environmental value elicitation

Maria L. Cronley, S. Posavac, S. Jain, 2009 .

Self-construal and feature centrality

S. Jain, K. Desai, Xingbo Li, 2016 .

Self-construal and feature centrality

S. Jain, K. Desai, Xingbo Li, 2015, Marketing Letters.

Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation

Charles Lindsey, Saurabh Mishra, Michael A. Wiles, 2010, Mark. Sci..

The Role of Standards and Discrepancy Perfectionism in Maladaptive Consumption

M. Reimann, S. Jain, Seonyi Chang, 2021, Journal of the Association for Consumer Research.

The persuasiveness of guilt appeals over time: Pathways to delayed compliance

S. Jain, P. Antonetti, Paul Baines, 2018, Journal of Business Research.

The Influence of Chronic and Situational Self-Construal on Categorization

Kalpesh Kaushik Desai, Huifang Mao, S. Jain, 2007 .

“Surge price precision and political ideology”

S. Jain, P. van Esch, Gopal Das, 2022, Journal of Business Research.

For Better or For Worse? Valenced Comparative Frames and Regulatory Focus

Durairaj Maheswaran, Nidhi Agrawal, S. Jain, 2007 .

Brand extension failure and parent brand penalty: The role of implicit theories

Mathew S. Isaac, S. Jain, Huifang Mao, 2023, Journal of Consumer Psychology.

Consumer Responses to Brand Elimination: An Attributional Perspective

Xueming Luo, S. Jain, Huifang Mao, 2009 .

The impact of implicit theories of personality malleability on opportunistic financial reporting

S. Jain, Arindam Tripathy, Naman Desai, 2020 .