P. Labarbera

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A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process

David Mazursky, P. Labarbera, 1983 .

Hierarchical Models of Attitude.

S. Reddy, P. Labarbera, 1985, Multivariate behavioral research.

Overcoming a No-Reputation Liability through Documentation and Advertising Regulation

P. Labarbera, 1982 .

Customer Retention and Unplanned Purchases on the Web

A. Kambil, P. Labarbera, M. Koufaris, 1999 .

When consumers switch brands

David Mazursky, Priscilla A. Labarbera, David Mazursky, 1987 .

Characteristics of Consumer Participants in Federal Trade Commission Rule Making

W. Lazer, P. Labarbera, 1980 .

Consumer protection laws: violator detection and enforcement strategy

Edward L. Melnick, Priscilla A. Labarbera, E. Melnick, 1987 .

Marketing in Electronic Commerce - Minitrack Introduction.

Arnold Kamis, Ajit Kambil, Marios Koufaris, 2001 .

The Diffusion of Trade Association Advertising Self-Regulation

P. Labarbera, 1983 .

Consumer Behavior in Web-Based Commerce: An Empirical Study

Ajit Kambil, Marios Koufaris, Priscilla Ann Labarbera, 2001, Int. J. Electron. Commer..

Dimensions of possession importance

E. Hirschman, P. Labarbera, 1990 .

Toward Enhancing the Quality and Quantity of Marketing Majors

J. Simonoff, P. Labarbera, 1999 .

The Antitrust Shadow over Advertising Self-Regulation

P. Labarbera, 1981 .

Analyzing and Advancing the State of the Art of Advertising Self-Regulation

P. Labarbera, 1980 .

Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons

P. Labarbera, K. S. Reddy, 1987 .

Matching the Message to the Mind: Advertising Imagery and Consumer Processing Styles

Priscilla A. Labarbera, P. Labarbera, 1998 .

Time-Compressed Speech in Radio Advertising

James Maclachlan, Priscilla A. Labarbera, P. Labarbera, 1979 .

THE SHAME OF MAGAZINE ADVERTISING

P. Labarbera, 1981 .