R. Iyer
发表
John P. Fraedrich,
Connie R. Bateman,
R. Iyer,
2002
.
R. Iyer,
J. Eastman,
2005
.
Jacqueline K. Eastman,
Rajesh Iyer,
Mitch Griffin,
2014
.
James A. Muncy,
R. Iyer,
2009
.
Mitch Griffin,
R. Iyer,
Laurie A. Babin,
2020
.
Jacqueline K. Eastman,
Rajesh Iyer,
Stephanie P. Thomas,
2013
.
R. Iyer,
J. Eastman,
2004
.
Jacqueline K. Eastman,
Rajesh Iyer,
David B. Kuhlmeier,
2007
.
R. Iyer,
J. Eastman,
K. Eastman,
2011
.
Jacqueline K. Eastman,
Rajesh Iyer,
Kevin L. Eastman,
2011
.
R. Iyer,
J. Eastman,
2008
.
R. Iyer,
J. Eastman,
K. Eastman,
2020
.
R. Iyer,
J. Eastman,
2010
.
R. Iyer,
H. Monteiro,
Seema Singh,
2017
.
R. Iyer,
J. Eastman,
K. Eastman,
2011
.
R. Iyer,
Jason Garrett,
2013
.
R. Iyer,
J. Eastman,
2006
.
Barry J. Babin,
R. Iyer,
M. Cleveland,
2023,
Journal of Business Research.
Yong-Ki Lee,
R. Iyer,
Sae-Mi Lee,
2022,
Asia Pacific Journal of Marketing and Logistics.
John P. Fraedrich,
R. Iyer,
N. Herndon,
2000
.
Rajesh Iyer,
R. Iyer,
Shyam B. Bhandari,
2013
.
Yong-Ki Lee,
R. Iyer,
Jae-jang Yang,
2022,
Sustainability.
James A. Muncy,
R. Iyer,
2008
.
Barry J. Babin,
R. Iyer,
Jacqueline Kilsheimer Eastman,
2022,
Journal of Business Research.
R. Iyer,
S. Waghmare,
2015
.
Sushant Waghmare,
Rajesh Iyer,
R. Iyer,
2015
.
R. Iyer,
J. Eastman,
T. Reisenwitz,
2008
.
John P. Fraedrich,
R. Iyer,
C. Bateman,
2003
.
James A. Muncy,
R. Iyer,
2005,
Journal of Advertising Research.
R. Iyer,
Mark C. Johlke,
2013
.
R. Iyer,
Donna J. Cunningham,
2005
.
R. Iyer,
J. Eastman,
2012
.
Mitch Griffin,
R. Iyer,
2020
.
Jacqueline K. Eastman,
Rajesh Iyer,
R. Iyer,
2011
.
Rajesh Iyer,
R. Iyer,
T. Reisenwitz,
2007
.
Jacqueline K. Eastman,
Rajesh Iyer,
R. Iyer,
2006
.
R. Iyer,
J. Eastman,
2021,
Journal of Consumer Marketing.
R. Iyer,
J. Eastman,
S. Dekhili,
2021,
Psychology & Marketing.
R. Iyer,
J. Eastman,
C. Shepherd,
2018
.
R. Iyer,
J. Eastman,
M. Tasçioglu,
2017
.
James A. Muncy,
R. Iyer,
2021
.
R. Iyer,
T. Reisenwitz,
2015
.
Barry J. Babin,
Mitch Griffin,
R. Iyer,
2022,
International Marketing Review.
James A. Muncy,
R. Iyer,
Jie G. Fowler,
2017
.
Jacqueline K. Eastman,
Rajesh Iyer,
R. Iyer,
2010
.
R. Iyer,
J. Eastman,
Joan Wiggenhorn,
2010
.
R. Iyer,
Nicholas G. Rupp,
R. Allen,
2009
.
R. Iyer,
J. Eastman,
2023,
Journal of Consumer Behaviour.
R. Iyer,
J. Eastman,
Matthew Keane,
2020
.
James A. Muncy,
R. Iyer,
J. Eastman,
2014
.
R. Iyer,
Mark C. Johlke,
2015
.
James A. Muncy,
R. Iyer,
2016
.
R. Iyer,
Mark C. Johlke,
2017
.
D. J. Hill,
R. Iyer,
2010
.
R. Iyer,
J. Fraedrich,
2008
.
R. Iyer,
J. Eastman,
R. Sharma,
2017
.
James A. Muncy,
R. Iyer,
J. Eastman,
2023,
Journal of Consumer Behaviour.
James A. Muncy,
R. Iyer,
J. Eastman,
2022,
Journal of Advertising.
R. Iyer,
A. C. Reddy,
2002
.