Chia-Hsien Chu

A benefit–cost perspective of the consumer adoption of the mobile banking system

Chun-Yao Huang, Yung-Cheng Shen, Chia-Hsien Chu, 2010, Behav. Inf. Technol..

Virtual Community Loyalty: An Interpersonal-Interaction Perspective

Hui-Chun Liao, Chun-Yao Huang, Yung-Cheng Shen, 2010, Int. J. Electron. Commer..

Consumer evaluations of brand extension: The roles of case-based reminding on brand-to-brand similarity†

Lien-Ti Bei, Yung-Cheng Shen, Chia-Hsien Chu, 2011 .

The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour

Yung-Cheng Shen, Chia-Hsien Chu, Yung-Cheng Shen, 2009 .