P. Dickson

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Market Segmentation, Product Differentiation, and Marketing Strategy

Peter R. Dickson, James L. Ginter, P. Dickson, 1987 .

Understanding the Trade Winds: The Global Evolution of Production, Consumption, and the Internet

Peter R. Dickson, P. Dickson, 2000 .

Consumer Acquisition Priorities for Home Appliances: A Replication and Re-evaluation

Peter R. Dickson, William L. Wilkie, R. Lusch, 1983 .

Buyer Uncertainty and Information Search

Peter R. Dickson, William L. Wilkie, Joel E. Urbany, 1989 .

Picture-Based Persuasion Processes and the Moderating Role of Involvement

Kenneth R. Lord, H. Rao Unnava, Peter R. Dickson, 1991 .

A Further Examination of Two Laboratory Tests of the Extended Fishbein Attitude Model

Peter R. Dickson, Paul W. Miniard, P. Dickson, 1978 .

Some Central and Peripheral Thoughts on the Routes to Persuasion

Kenneth R. Lord, Peter R. Dickson, Paul W. Miniard, 1988 .

If It Isn't a Duck Then Why Did It Quack? Competing Explanations For an Observed Effect of Illustrations in an Advertisement

Paul W. Miniard, P. Dickson, R. E. Burnkrant, 1986 .

Managing design in small high-growth companies

Peter R. Dickson, P. Dickson, Wendy Schneier, 1995 .

The effect of individual learning on competitive decision-making and firm performance

Alan J. Malter, Peter R. Dickson, P. Dickson, 2001 .

Shopping for appliances : consumers' strategies and patterns of information search

Peter R. Dickson, William L. Wilkie, P. Dickson, 1985 .

The Static and Dynamic Mechanics of Competition: A Comment on Hunt and Morgan's Comparative Advantage Theory

Peter R. Dickson, P. Dickson, 1996 .

How Believing in Ourselves Increases Risk Taking: Perceived Self‐Efficacy and Opportunity Recognition

Peter R. Dickson, Norris F. Krueger, N. Krueger, 1994 .

Dynamic strategic thinking

Willem Verbeke, Peter R. Dickson, Paul Farris, 2001 .

Toward a General Theory of Competitive Rationality

Peter R. Dickson, P. Dickson, 1992 .

Price Search in the Retail Grocery Market

Peter R. Dickson, Joel E. Urbany, P. Dickson, 1996 .

The paradox of a marketing planning capability

Rebecca J. Slotegraaf, Peter R. Dickson, P. Dickson, 2004 .

Market Segmentation Research: Beyond Within and Across Group Differences

Greg M. Allenby, Yancy D. Edwards, Peter R. Dickson, 2002 .

Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

Peter R. Dickson, R. Rust, C. Moorman, 2002 .

The pigeon breeders' cup: a selection on selection theory of economic evolution

Peter R. Dickson, P. Dickson, 2003 .

All's not fair in pricing: An initial look at the dual entitlement principle

Thomas J. Madden, Peter R. Dickson, T. J. Madden, 1989 .

The Impact of Enriching Case and Statistical Information on Consumer Judgments

Peter R. Dickson, P. Dickson, 1982 .

The use and perceived fairness of price-setting rules in the bulk electricity market

Peter R. Dickson, P. Dickson, R. Kalapurakal, 1994 .

The effect of perceived personal consequences on participation and influence in organizational buying

Peter R. Dickson, P. Dickson, Daniel H. McQuiston, 1991 .

Missing the Boat and Sinking the Boat: A Conceptual Model of Entrepreneurial Risk

Joseph J. Giglierano, Peter R. Dickson, P. Dickson, 1986 .

Book Review: Increasing Returns and Path Dependency in the Economy

Terry Clark, Peter R. Dickson, T. Clark, 1995 .

Diabetic retinopathy: examination practices and referral patterns of general practitioners

Peter R. Dickson, H. Taylor, J. Keeffe, 1996, The Medical journal of Australia.

Consumer Normal Price Estimation: Market versus Personal Standards

Peter R. Dickson, Joel E. Urbany, P. Dickson, 1991 .

The adoption of customer service improvement practices

Peter R. Dickson, P. Dickson, 2015 .

Entry/Exit Demand Analysis

Peter R. Dickson, Alan G. Sawyer, P. Dickson, 1984 .

The effect of trust in management on salespeople’s selling orientation

Peter R. Dickson, P. Dickson, Michelle van Solt, 2022, Marketing Letters.

The Price Knowledge and Search of Supermarket Shoppers

Peter R. Dickson, Alan G. Sawyer, P. Dickson, 1990 .

Methods to Research Shoppers' Knowledge of Supermarket Prices

Alan G. Sawyer, P. Dickson, 1986 .

Consumer knowledge of normal prices : an exploratory study and framework

Joel E. Urbany, P. Dickson, 1990 .

Information Integration: an Information Processing Perspective

Joel B. Cohen, Peter R. Dickson, Paul W. Miniard, 1980 .

Point-of-purchase behavior and price perceptions of supermarket shoppers

Peter R. Dickson, Alan G. Sawyer, P. Dickson, 1986 .

What brand extensions need to fully benefit from their parental heritage

Peter R. Dickson, Paul W. Miniard, P. Dickson, 2018, Journal of the Academy of Marketing Science.

Prospect theory and pricing decisions

Joel E. Urbany, P. Dickson, 1990 .

Insights into cross- and within-store price search: retailer estimates vs. consumer self-reports

Peter R. Dickson, Alan G. Sawyer, Joel E. Urbany, 2000 .