G. Fennell

发表

Consumers' Perceptions of the Product. Use Situation

G. Fennell, 1978 .

Conceptualizing and Measuring Prospect Wants: Understanding the Source of Brand Preference

Greg M. Allenby, G. Fennell, 2014 .

The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use

Greg M. Allenby, Yancy D. Edwards, Sha Yang, 2003 .

Market Segmentation Research: Beyond Within and Across Group Differences

Greg M. Allenby, Yancy D. Edwards, Peter R. Dickson, 2002 .

Consumers’ Perceptions of the Product—Use Situation

G. Fennell, 1978 .

Marketing and quality of life: Micro and macro considerations

G. Fennell, 1991 .

What is a Situation? A Motivational Paradigm

G. Fennell, 1975 .

Adjusting Choice Models to Better Predict Market Behavior

Greg M. Allenby, Dan Horsky, Joel Huber, 2005 .

Things of Heaven and Earth: Phenomenology, Marketing, and Consumer Research

G. Fennell, 1985 .

Adjusting Choice Models to Better Predict Market

Dan Horsky, Joel Huber, D. Horsky, 2005 .