C. Yoon

发表

A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments

A. Gutchess, T. Polk, F. Feinberg, 2006 .

Age Differences in Consumers' Processing Strategies: An Investigation of Moderating Influences

C. Yoon, 1997 .

Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products

R. Bagozzi, C. Yoon, S. S. Atakan, 2014 .

Make it Your Own: How Process Valence and Self-Construal Affect Evaluation of Self-Made Products

Richard P. Bagozzi, Carolyn Yoon, R. Bagozzi, 2014 .

How warnings about false claims become recommendations

Denise C. Park, C. Yoon, N. Schwarz, 2005 .

The neuroscience of consumer choice

Ming Hsu, C. Yoon, 2015, Current Opinion in Behavioral Sciences.

Consumer Memory, Fluency, and Familiarity

Antonia Mantonakis, Carolyn Yoon, B. W. Whittlesea, 2008 .

Age differences in medial prefrontal activity for subsequent memory of truth value

Brittany S. Cassidy, A. Gutchess, T. Hedden, 2014, Front. Psychol..

Annals of the New York Academy of Sciences Aging and Consumer Decision Making

C. Yoon, Stephanie M Carpenter, Sci, 2022 .

Consumer decision making and aging: Current knowledge and future directions

Catherine A. Cole, C. Yoon, Michelle P. Lee, 2009 .

Metacognitive Experiences and the Intricacies of Setting People Straight: Implications for Debiasing and Public Information Campaigns

Ian Skurnik, Carolyn Yoon, Lawrence J. Sanna, 2007 .

Cognition, Persuasion and Decision Making in Older Consumers

Richard Gonzalez, Mara Mather, Ellen Peters, 2005 .

Decision neuroscience and consumer decision making

Israel Liberzon, Richard Gonzalez, Ale Smidts, 2012 .

Consumer Neuroscience: Applications, Challenges, and Possible Solutions

Scott A. Huettel, Hilke Plassmann, Vinod Venkatraman, 2015 .

Categorical Organization in Free Recall across Culture and Age

R. Nisbett, Denise C. Park, A. Gutchess, 2006, Gerontology.

Ageing and the self-reference effect in memory

D. Schacter, A. Gutchess, E. Kensinger, 2007, Memory.

Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion

C. Yoon, J. Mourey, J. Olson, 2017 .

Pictorial Naming Specificity across Ages and Cultures: A Latent Class Analysis of Picture Norms for Younger and Older Americans and Chinese

A. Gutchess, F. Feinberg, C. Yoon, 2006, Gerontology.

When Brain Beats Behavior: Neuroforecasting Crowdfunding Outcomes

Carolyn Yoon, Alexander Genevsky, Brian Knutson, 2017, The Journal of Neuroscience.

Introduction to the Journal of Marketing Research Special Issue on Neuroscience and Marketing

Colin F. Camerer, Carolyn Yoon, Colin Camerer, 2015 .

Malleability of taste perception: biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay

Antonia Mantonakis, Carolyn Yoon, C. Yoon, 2017 .

A Sales Force–Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging

Marion Smits, Richard P. Bagozzi, Carolyn Yoon, 2009 .

A Salesforce-specific Theory of Mind Scale: Tests of Its Validity by Multitrait- Multimethod Matrix, Confirmatory Factor Analysis, Structural Equation Models, and Functional Magnetic Resonance Imaging

Aad van der Lugt, Marion Smits, Richard P. Bagozzi, 2008 .

The gray matter volume of the temporoparietal junction varies across cultures: a moderating role of the dopamine D4 receptor gene (DRD4).

I. Liberzon, S. Kitayama, C. Yoon, 2020, Social cognitive and affective neuroscience.

Category norms as a function of culture and age: comparisons of item responses to 105 categories by american and chinese adults.

Trey Hedden, Carolyn Yoon, Fred Feinberg, 2004, Psychology and aging.

Individual differences in executive processing predict susceptibility to interference in verbal working memory.

Trey Hedden, Carolyn Yoon, T. Hedden, 2006, Neuropsychology.

Aging and Consumer Behavior

Catherine A. Cole, Carolyn Yoon, C. Yoon, 2008 .

Consumer Neuroscience: Applications, Challenges, and Possible Solutions

S. Huettel, V. Venkatraman, C. Yoon, 2015 .

COLOR, COGNITION, AND RECYCLING: HOW THE DESIGN OF EVERYDAY OBJECTS PROMPT BEHAVIOR CHANGE

P. Papalambros, C. Yoon, S. Montazeri, 2012 .

Consumer Neuroscience: Advances in Understanding Consumer Psychology

U. Karmarkar, C. Yoon, 2016 .

DRD4 polymorphisms modulate reward positivity and P3a in a gambling task: Exploring a genetic basis for cultural learning.

I. Liberzon, S. Kitayama, C. Yoon, 2020, Psychophysiology.

A. Gutchess, C. Yoon, J. Beadle, 2012, Cognitive, Affective, & Behavioral Neuroscience.

Cultural variation in the gray matter volume of the prefrontal cortex is moderated by the dopamine D4 receptor gene (DRD4).

I. Liberzon, S. Kitayama, C. Yoon, 2018, Cerebral cortex.

Gene by Culture Effects on Emotional Processing of Social Cues among East Asians and European Americans

I. Liberzon, S. Kitayama, C. Yoon, 2018, Behavioral sciences.

Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives

Angela Y. Lee, Gergana Y. Nenkov, Jesper H. Nielsen, 2012 .

Running Head: KOREANS’ PERCEPTIONS OF JAPAN

C. Yoon, 2011 .

Research Special Issue on Neuroscience and Marketing

Colin Camerer, S. Ross, C. Yoon, 2015 .

Decision neuroscience and consumer decision making

G. Berns, J. Kable, C. Spence, 2012 .

Using fMRI to Inform Marketing Research: Challenges and Opportunities

James R. Bettman, Carolyn Yoon, J. Bettman, 2009 .

Cross-cultural differences in memory: the role of culture-based stereotypes about aging.

G. Winocur, L. Hasher, F. Feinberg, 2000, Psychology and aging.

Dopamine-System Genes and Cultural Acquisition: The Norm Sensitivity Hypothesis.

I. Liberzon, Ming Hsu, S. Kitayama, 2016, Current opinion in psychology.

ewrapper: operationalizing engagement strategies in mHealth

Gregory D. Abowd, Susan A. Murphy, Inbal Nahum-Shani, 2017, UbiComp/ISWC Adjunct.

Perceived Covariation Among the Features of Ingroup and Outgroup Members : The Outgroup Covariation Effect

G. W. Fischer, C. Yoon, P. Linville, 2001 .

Perceived covariation among the features of ingroup and outgroup members: The outgroup covariation effect.

Carolyn Yoon, G. W. Fischer, C. Yoon, 1996 .

A cross-culturally standardized set of pictures for younger and older adults: American and Chinese norms for name agreement, concept agreement, and familiarity

Trey Hedden, Carolyn Yoon, Fred Feinberg, 2004, Behavior research methods, instruments, & computers : a journal of the Psychonomic Society, Inc.

The Dopamine D4 Receptor Gene (DRD4) Moderates Cultural Difference in Independent Versus Interdependent Social Orientation

I. Liberzon, S. Kitayama, C. Yoon, 2014, Psychological science.

3 Consumer Memory , Fluency , and Familiarity

C. Yoon, A. Kronlund, 2007 .

Effects of Extreme-Priced Products on Consumer Reservation Prices

Rashmi Adaval, Carolyn Yoon, Aradhna Krishna, 2006 .

The Effects of Optimal Time of Day on Persuasion Processes in Older Adults

Carolyn Yoon, Shai Danziger, S. Danziger, 2007 .

Engagement in digital interventions.

Steven D. Shaw, S. Murphy, C. Yoon, 2022, The American psychologist.

The Social Psychology of Seatbelt Use

Colleen M. Seifert, Richard Gonzalez, Carolyn Yoon, 2010 .

Advancing consumer neuroscience

Shinobu Kitayama, Alan G. Sanfey, Scott A. Huettel, 2014 .

Aging, circadian arousal patterns, and cognition.

Cynthia P. May, L. Hasher, C. May, 1999 .

Creativity and aging: Positive consequences of distraction.

C. Yoon, Stephanie M Carpenter, Rebecca Chae, 2020, Psychology and aging.

Chapter 17 – Aging and Consumer Decision Making

C. Yoon, Stephanie M Carpenter, 2015 .

Self-referential processing and encoding in bicultural individuals

A. Gutchess, C. Yoon, Fiona Lee, 2013 .

Procedural priming effects on spontaneous inference formation

C. Yoon, Amna Kirmani, Michelle P. Lee, 2004 .

The dopamine D4 receptor gene (DRD4) modulates cultural variation in emotional experience

I. Liberzon, S. Kitayama, C. Yoon, 2018 .

Embodiment in Judgment and Choice

Angela Y. Lee, Gergana Y. Nenkov, Jesper H. Nielsen, 2012 .

Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights

Carolyn Yoon, Baba Shiv, C. Yoon, 2012 .

The aging consumer : perspectives from psychology and economics

Carolyn Yoon, A. Drolet, C. Yoon, 2010 .

Malleability of taste perception: biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay

C. Yoon, Antonia Mantonakis, Amanda Wudarzewski, 2017, Marketing letters.

An integration of perspectives on aging and consumer decision making

Catherine A. Cole, C. Yoon, Michelle P. Lee, 2009 .

One Without the Other

D. Oyserman, C. Yoon, J. Mourey, 2013, Psychological science.

Interdependent self-construal predicts increased gray matter volume of scene processing regions in the brain

I. Liberzon, R. Davidson, S. Kitayama, 2021, Biological Psychology.

The dopamine D4 receptor gene (DRD4) modulates cultural variation in emotional experience

S. Kitayama, C. Yoon, A. King, 2018, Culture and Brain.

Denise C. Park, C. Yoon, Aysecan Boduroglu, 2006, Gerontology.

Neural basis of consumer decision making and neuroforecasting.

C. Yoon, A. Genevsky, 2022, APA handbook of consumer psychology..

When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers

C. Yoon, A. Peluso, Cesare Amatulli, 2018 .

Self-relevant appeals to engage in self-monitoring of alcohol use: A microrandomized trial.

John J. Dziak, D. Almirall, C. Yoon, 2022, Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors.

Impact of age on brand awareness sets: a turning point in consumers’ early 60s

G. Laurent, C. Yoon, E. Mullet, 2017 .

Impact of age on brand awareness sets: a turning point in consumers’ early 60s

G. Laurent, C. Yoon, E. Mullet, 2016, Marketing Letters.

The Relationship between Agency, Communion, and Neural Processes Associated with Conforming to Social Influence

Matthew D. Lieberman, Christopher N. Cascio, M. Lieberman, 2023, SSRN Electronic Journal.

A. Gutchess, C. Yoon, J. Beadle, 2012, Cognitive, affective & behavioral neuroscience.

Category Norms as a Function of Culture and Age: Comparisons of Item Responses to 105 Categories by American and Chinese Adults

Denise C. Park, A. Gutchess, T. Hedden, 2022 .