D. Schuler

The matchup effect of spokesperson and product congruency: A schema theory interpretation

J. Lynch, D. Schuler, 1994 .

A Framework for Examining the Legal Status of Vulnerable Consumers

Fred W. Morgan, Jeffrey J. Stoltman, D. Schuler, 1995 .

Employees as customers: The role of social controls and employee socialization in developing patronage

R. Lusch, D. Schuler, T. Boyt, 1996 .

COMPETITIVE INTELLIGENCE AT PROCTER & GAMBLE: A CASE STUDY IN TRADE SECRETS

D. Schuler, J. Kurtz, 2003 .

Redefining a certified public accounting firm

D. Schuler, Bonita A. Daly, 1998 .

The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives

Kenneth C. Schneider, Dennis N. Bristow, D. Schuler, 2002 .