B. Huhmann

发表

Information content and consumer readership of print ads: A comparison of search and experience products

David L. Mothersbaugh, George R. Franke, G. Franke, 2004 .

The Relationship between task complexity and information search: The role of self‐efficacy

M. Hyman, B. Huhmann, Jingmin. Hu, 2007 .

Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general

Yam B. Limbu, B. Huhmann, 2016, Current Research on Gender Issues in Advertising.

Does rhetoric impact advertising effectiveness with liking controlled

Bruce A. Huhmann, Pia A. Albinsson, B. Huhmann, 2012 .

Literacy matters in marketing

B. Huhmann, 2017 .

A Model of the Cognitive and Emotional Processing of Rhetorical Works in Advertising

B. Huhmann, 2007 .

Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing

Bruce A. Huhmann, David L. Mothersbaugh, George R. Franke, 2002 .

Rhetorical Figures: The Case of Advertising

B. Huhmann, 2018 .

A Content Analysis of Guilt Appeals in Popular Magazine Advertisements

Bruce A. Huhmann, B. Huhmann, Timothy P. Brotherton, 1997 .

Anthropomorphic responses to new-to-market logos

M. Hyman, B. Huhmann, C. Payne, 2013 .

Strategic consequences of self-service technology evaluations

B. Huhmann, Brian J. Taillon, 2017 .

An eye-tracking study of attention to brand-identifying content and recall of taboo advertising

George D. Deitz, B. Huhmann, George Deitz, 2020 .

Effects of Changing Public Policies of Cultural Protectionism on Sources of Cultural Identity and Consumer Information

B. Huhmann, N. Saqib, 2007 .

Endorser gender and age effects in B2B advertising

B. Huhmann, Jodie L. Ferguson, Mayoor Mohan, 2022, Journal of Business Research.

Following the drill: the search for a dentist.

C. J. Hill, B. Huhmann, W. Motes, 1995, Journal of health care marketing.

Emotional Information Management: Concept development and measurement in public service announcements

Harry A. Taute, R. Thakur, B. Huhmann, 2010 .

Measures of aesthetic dimensions and reactions in advertising

B. Huhmann, J. Zarzosa, 2019 .

Social relationships and social anxiety appeals in direct-to-consumer advertising

B. Huhmann, Megan C. Good, 2018 .

An examination of humor and endorser effects on consumers' responses to direct‐to‐consumer advertising

Yam B. Limbu, B. Huhmann, R. Peterson, 2012 .

Promoting business ethics through annual reports

B. Huhmann, S. Conner, 2014 .

Why Some People Are Hesitant to Receive COVID-19 Boosters: A Systematic Review

Yam B. Limbu, B. Huhmann, 2023, Tropical medicine and infectious disease.

Pharmaceutical advertising in the USA: information or influence?

Jennifer J. Argo, B. Huhmann, K. Main, 2004 .

Effects of age, need for cognition, and affective intensity on advertising effectiveness

B. Huhmann, R. Manchanda, Jane McKay-Nesbitt, 2011 .

Rhetorical figures in headings and their effect on text processing: the moderating role of information relevance and text length

Bruce A. Huhmann, David L. Mothersbaugh, George R. Franke, 2002 .

Controversial advertisement executions and involvement on elaborative processing and comprehension

Bruce A. Huhmann, Beth Mott-Stenerson, B. Huhmann, 2008 .

Perfect social media image posts: symmetry and contrast influence consumer response

B. Huhmann, Alena Kostyk, 2021 .

Emerging masculinities in Chinese luxury social media marketing

M. Hyman, B. Huhmann, Jiani Jiang, 2019 .

The Role of Color, Photography, and Animation

B. Huhmann, 2009 .

Visual Complexity in Banner Ads: The Role of Color, Photography, and Animation

Bruce A. Huhmann, B. Huhmann, 2003 .

Visual complexity in banner ads

Bruce A. Huhmann, B. Huhmann, 2003 .

Creative Advertising Executions Encourage the Processing Advantages of Product Familiarity

Bruce A. Huhmann, Yam B. Limbu, B. Huhmann, 2020 .

A model of consumer financial numeracy

B. Huhmann, S. McQuitty, 2009 .

Social and psychological influences on financial literacy

B. Huhmann, 2014 .

Are college students at greater risk of credit card abuse? Age, gender, materialism and parental influence on consumer response to credit cards

Yam B. Limbu, Bing Xu, B. Huhmann, 2012 .

Are college students at greater risk of credit card abuse? Age, gender, materialism and parental influence on consumer response to credit cards

Yam B. Limbu, Bing Xu, B. Huhmann, 2012, Journal of Financial Services Marketing.

Does mutual fund advertising provide necessary investment information

B. Huhmann, Nalinaksha Bhattacharyya, 2005 .

Content and compliance of pharmaceutical social media marketing

Yam B. Limbu, B. Huhmann, 2016 .

Ethical Issues in Pharmaceutical Marketing: A Systematic Review and Future Research Agenda

Yam B. Limbu, B. Huhmann, 2021, Journal of Global Marketing.

Readability of Korean-Language advertising disclosures moderates knowledge effects

B. Huhmann, Taejun Lee, Taiwoong Yun, 2020 .

Promoting business ethics through annual reports

B. Huhmann, S. Conner, 2014, Journal of Financial Services Marketing.

Illicit Online Pharmacies: A Scoping Review

Yam B. Limbu, B. Huhmann, 2023, International journal of environmental research and public health.

ONLINE BUT UNLAWFUL SALES OF UNAPPROVED AND MISBRANDED PRESCRIPTION DRUGS: INTERNET PHARMACY COMPLIANCE WITH FOOD AND DRUG ADMINISTRATION WARNING LETTERS

Yam B. Limbu, B. Huhmann, 2023, Journal of Consumer Affairs.

Assessing the Usefulness of Taxonomies of Visual Rhetorical Figures

Pia A. Albinsson, B. Huhmann, 2018, Journal of Current Issues & Research in Advertising.

Print advertising: Executional factors and the RPB Grid

Bruce A. Huhmann, David L. Mothersbaugh, George R. Franke, 2012 .

Does Mutual Fund Advertising Practice Conform to Financial Theories of the Information Needed for Investment Decisions?

B. Huhmann, Nalinaksha Bhattacharyya, 2004 .