Barbara Bickart

发表

Perceived helpfulness of online consumer reviews: The role of message content and style: Perceived helpfulness of online consumer reviews

R. Schindler, Barbara Bickart, Barbara A. Bickart, 2012 .

Perceived Helpfulness of Online Consumer Reviews: The Role of Message Content and Style

R. Schindler, Barbara Bickart, Barbara A. Bickart, 2010 .

Capturing and Creating Public Opinion in Survey Research

John G. Lynch, Barbara Bickart, Barbara Bickart, 1993 .

Carryover and Backfire Effects in Marketing Research

Barbara Bickart, Barbara Bickart, Barbara A. Bickart, 1993 .

Expanding the Scope of Word of Mouth: Consumer-to-Consumer Information on the Internet

Barbara Bickart, Barbara Bickart, 2002 .

The Distribution of Survey Contact and Participation in the United States: Constructing a Survey-Based Estimate

David C. Schmittlein, Barbara Bickart, Barbara A. Bickart, 1999 .

Brand Equity Dilution: Retailer Display and Context Brand Effects

Barbara Bickart, Barbara Bickart, Carolyn J. Simmons, 1999 .

Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content

Barbara Bickart, F. Brunel, Cansu Sogut, 2014 .

Cognitive Aspects of Proxy Reporting of Behvior

Seymour Sudman, Johnny Blair, Barbara Bickart, 1990 .