Leonard Lee

发表

S. Frederick, Leonard Lee, Ernest Baskin, 2014 .

Finding the Right Mix: How the Composition of Self-managing Multicultural Teams' Cultural Value Orientation Influences Performance Over Time

M. Morris, Leonard Lee, Chi-Ying Cheng, 2012 .

Price Promotions Cause Impatience

Leonard Lee, Franklin Shaddy, 2020, Journal of Marketing Research.

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

Jennifer J. Argo, Timothy J. Gilbride, U. Dholakia, 2018, Journal of the Association for Consumer Research.

How Price Promotions Influence Postpurchase Consumption Experience over Time

Leonard Lee, Leonard Lee, Claire I Tsai, 2014 .

PSYCHOLOGICAL SCIENCE Research Article Try It, You’ll Like It The Influence of Expectation, Consumption, and Revelation

Dan Ariely, Leonard Lee, Shane Frederick, 2022 .

Affect as an Ordinal System of Utility Assessment

Michel Tuan Pham, Olivier Toubia, Leonard Lee, 2015 .

Marketing Agility: The Concept, Antecedents, and a Research Agenda

Kapil R. Tuli, David Gal, Leonard Lee, 2021 .

The temperature premium: Warm temperatures increase product valuation

J. Goldenberg, Leonard Lee, Yonat Zwebner, 2014 .

Control Deprivation Motivates Acquisition of Utilitarian Products

Andy J. Yap, Leonard Lee, Charlene Y. Chen, 2016 .

In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency

D. Ariely, Leonard Lee, On Amir, 2009 .

Feeling the Future: The Emotional Oracle Effect

Leonard Lee, Michel Tuan Pham, Leonard Lee, 2011 .

The Emotional Shopper: Assessing the Effectiveness of Retail Therapy

Leonard Lee, 2015 .

If I ’ m Not Hot , Are You Hot or Not ? Physical-Attractiveness Evaluations and Dating Preferences as a Function of One ’ s Own Attractiveness

George Loewenstein, Dan Ariely, Leonard Lee, 2008 .

If I'm Not Hot, are You Hot or Not? Physical Attractiveness Evaluations and Dating Preferences as a Function of Own Attractiveness

George Loewenstein, Dan Ariely, Leonard Lee, 2007 .

Mobility as a service (MaaS): the importance of transportation psychology

M. Ben-Akiva, Z. Carmon, Leonard Lee, 2020, Marketing Letters.

Crossing the Virtual Boundary

Leonard Lee, Min Zhao, D. Soman, 2012, Psychological science.

The Immediate and Delayed Effects of Price Promotions on Post-Purchase Consumption Experience

Leonard Lee, Claire I Tsai, 2012 .

To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption

Leonard Lee, J. Chung, 2019, Journal of the Association for Consumer Research.

The Stability of Time Versus Money Valuations

G. Zauberman, Leonard Lee, Michelle P. Lee, 2010 .

The Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being

Leonard Lee, T. Böttger, 2017 .

Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior

Leonard Lee, On Amir, Andrea C. Morales, 2017 .

Planning for Multiple Shopping Goals in the Marketplace

Leonard Lee, Szu‐chi Huang, Jacob Suher, 2019, Journal of Consumer Psychology.

Banking Happiness

Leonard Lee, Ali Faraji-Rad, 2016 .

Money, Time, and the Stability of Consumer Preferences

D. Ariely, G. Zauberman, Marco Bertini, 2015 .

The Stability of Time- versus Money-based Product Evaluations

G. Zauberman, Leonard Lee, Michelle P. Lee, 2011 .

Shopping Goals, Goal Concreteness, and Conditional Promotions

Dan Ariely, Leonard Lee, D. Ariely, 2006 .

Shopping Goals , Goal Concreteness , and Conditional Coupons

Leonard Lee, Dan, 2005 .

Do People Spend More in a Crowded Store?: a Field Experiment on Control Deprivation and Compensatory Spending

Andy J. Yap, Leonard Lee, Charlene Y. Chen, 2011 .

Measuring the customers’ perception of tangible service quality in the restaurant industry: An emphasis on the upscale dining segment

Leonard Lee, M. Lee, Ben Dewald, 2016 .

Introduction to Special Issue: Consumer Emotions in the Marketplace

Michel Tuan Pham, Leonard Lee, 2019, Journal of the Association for Consumer Research.

The Influence of Expectation, Consumption, and Revelation on Preferences for Beer

D. Ariely, S. Frederick, Leonard Lee, 2009 .

Just Taste It : Expectations , Experience , and their Timing as Determinants of Preferences

D. Ariely, S. Frederick, Leonard Lee, 2005 .

The Fees -> Savings Link, or Purchasing Fifty Pounds of Pasta

Leonard Lee, Michael I. Norton, 2007 .

Experiential and Informational Perspectives of Consumer Preference Consistency

Leonard Lee, 2009 .

The Social Consequences of Envy

Leonard Lee, J. Chung, 2014 .

If I'm not hot, are you hot or not? Physical attractiveness evaluations and dating preferences as a function of one's own attractiveness.

D. Ariely, G. Loewenstein, Leonard Lee, 2008, Psychological science.

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

Jennifer J. Argo, Timothy J. Gilbride, B. Kahn, 2018, Journal of the Association for Consumer Research.

In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency

D. Ariely, Leonard Lee, On Amir, 2009 .

In Search of Homo Economicus: Preference Consistency, Emotions, and Cognition

D. Ariely, Leonard Lee, On Amir, 2006 .

The Joint Impact of Revenue-based Loyalty Program and Promotions on Consumer Purchase Behavior

Asim Ansari, Leonard Lee, Jia Liu, 2020 .