Margarita Gorlin

A dual-system framework to understand preference construction processes in choice☆

R. Dhar, Margarita Gorlin, 2013 .

When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements

Ravi Dhar, George E. Newman, R. Dhar, 2014 .

Bridging the gap between joint and individual decisions: Deconstructing preferences in relationships

Ravi Dhar, R. Dhar, Margarita Gorlin, 2012 .

Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices

R. Dhar, Margarita Gorlin, Zixi Jiang, 2021, Journal of Marketing Research.

Proximity of snacks to beverages increases food consumption in the workplace: A field study

R. Dhar, Ernest Baskin, Margarita Gorlin, 2016, Appetite.

Why Choosing Healthy Foods is Hard, and How to Help: Presenting the 4Ps Framework for Behavior Change

R. Dhar, Margarita Gorlin, Zoe Chance, 2014 .

Communicating Eco-Friendly Benefits: Why Accidental Improvements May Be Better Received by Consumers

George E. Newman, R. Dhar, Margarita Gorlin, 2016 .

Why Choosing Healthy Foods is Hard, and How to Help: Presenting the 4Ps Framework for Behavior Change

R. Dhar, Margarita Gorlin, Zoe Chance, 2014, Customer Needs and Solutions.

Forgot Your Bottle or Bag Again? How Well-Placed Reminder Cues Can Help Consumers Build Sustainable Habits

R. Dhar, Margarita Gorlin, Eleanor Putnam-Farr, 2023, Journal of the Association for Consumer Research.