C. Puto

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Adding Asymmetrically Dominated Alternatives: Violations of Regularity & the Similarity Hypothesis.

J. Payne, Joel Huber, C. Puto, 1981 .

Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects

Joel Huber, C. Puto, 1983 .

Let's be Honest about the Attraction Effect

J. Payne, Joel Huber, C. Puto, 2014 .

A Review of Consumer Judgment and Choice

Christopher P. Puto, C. Puto, Michael D. Johnson, 1987 .

Organizational Climate and Decision Framing An Integrated Approach to Analyzing Industrial Buying Decisions

William J. Qualls, Christopher P. Puto, W. Qualls, 1989 .

The Framing of Buying Decisions

Christopher P. Puto, C. Puto, 1987 .

Which buying decisions are made by individuals and not by groups

W. E. Patton, Ronald H. King, C. Puto, 1986 .

Physician prescribing decisions: the effects of situational involvement and task complexity on information acquisition and decision making.

J L Bootman, C. Puto, M. Brucks, 1993, Social science & medicine.

Differential versus Unit Weighting of Violations, Framing, and the Role of Probability in Image Theory's Compatibility Test

Lee Roy Beach, Christopher P. Puto, L. Beach, 1996 .

Risk Handling Strategies in Industrial Vendor Selection Decisions

Christopher P. Puto, W. E. Patton, Ronald H. King, 1985 .

Informational and Transformational Advertising: the Differential Effects of Time

Christopher P. Puto, William D. Wells, W. Wells, 1984 .

The influence of the board of directors on outside-in strategy

Kimberly A. Whitler, C. Puto, 2020 .

Do Consumers' Reference Points Affect Their Buying Decisions?

C. Puto, Debra Rowe, 1987 .

Rethinking Television Audience Measures: An Exploration into the Construct of Audience Connectedness

Cristel Antonia Russell, Christopher P. Puto, C. Puto, 1999 .

HMO Marketing and Selection Bias: Are TEFRA HMOs Skimming?

C. Puto, B. Watkins, J. W. Thomas, 1992, Medical care.