Rajat Roy

发表

The role of regulatory fit on the attraction effect

Subimal Chatterjee, Rajat Roy, Ashwin Malshe, 2011 .

Antecedents and consequences of self-congruity

Fazlul K. Rabbanee, Rajat Roy, Rajat Roy, 2015 .

Enhancing member-institution relationships through social media: The role of other-user engagement behavior and similarity perceptions

G. Soutar, S. Roy, Rajat Roy, 2020 .

The mitigating effect of matching regulatory focus with arousal‐inducing stimuli in service failure situations

Mark T. Spence, Rajat Roy, Gopal Das, 2020 .

Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency

Fazlul K. Rabbanee, Mark T. Spence, Rajat Roy, 2020 .

Customer engagement behavior in individualistic and collectivistic markets

Walfried M. Lassar, S. Roy, Rajat Roy, 2017 .

Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing

Fazlul K. Rabbanee, Rajat Roy, Piyush Sharma, 2016 .

An insight into pay-what-you-want pricing

Rajat Roy, 2015 .

"Bonds" or "Calvin Klein" down-under: consumer ethnocentric and brand country origin effects towards men's underwear

I. Phau, Rajat Roy, W. Lee, 2013 .

Status and Nonstatus Consumers’ Attitudes toward Foreign and Domestic Luxury Brands of Underwear

I. Phau, Rajat Roy, W. Lee, 2012 .

The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making

Rajat Roy, V. Naidoo, 2021 .

Looking Beyond First-Person Effects (FPEs) in the Influence of Scarcity Appeals in Advertising: A Replication and Extension of Eisend (2008)

Rajat Roy, Piyush Sharma, 2016 .

How self-construal guides preference for partitioned versus combined pricing

Rajat Roy, Gopal Das, 2019, Journal of Business Research.

When do consumers prefer partitioned prices? The role of mood and pricing tactic persuasion knowledge

Rajat Roy, Gopal Das, V. Naidoo, 2020 .

Drivers of tuition fee setting practices for higher education institutions involved in international student recruitment

Fazlul K. Rabbanee, Rajat Roy, V. Naidoo, 2022, Journal of Marketing for Higher Education.

Corporate political donations, board gender diversity, and corporate social responsibility: Evidence from Australia

Rajat Roy, A. Yaftian, Bikram Chatterjee, 2022, Journal of Business Research.

Effects of consumers’ construal levels on post-impulse purchase emotions

Rajat Roy, Naoto Onzo, Hiroaki Ishii, 2019 .

The role of contextual factors in increasing Pay-What-You-Want payments: Evidence from field experiments

Rajat Roy, Gopal Das, 2021, Journal of Business Research.

Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing

Fazlul K. Rabbanee, Rajat Roy, Piyush Sharma, 2022, Journal of Business Research.

Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation

Rajat Roy, V. Naidoo, 2021 .

The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation

Rajat Roy, V. Naidoo, 2017 .

Research or Applied Universities? An Exploratory Qualitative Study of Prospective Student’s Selection of Universities with Different Brand Identities

Rajat Roy, V. Naidoo, 2016 .

Examining Regulatory Focus in the Information Processing of Imagery and Analytical Advertisements

I. Phau, Rajat Roy, 2014 .

Regulatory fit and evaluation mode: feeling right about hedonic and utilitarian consumption

Rajat Roy, Sharon Ng, 2008 .

Disruption in the US machine tool industry: The role of inhouse users and pre-disruption component experience in firm response

Rajat Roy, Susan K. Cohen, Rajat Roy, 2015 .

Scarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing

Rajat Roy, Piyush Sharma, 2015 .

The karma of consumption: role of materialism in the pursuit of life satisfaction

Fazlul K. Rabbanee, Rajat Roy, Himadri Roy Chaudhuri, 2019 .

The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation

Rajat Roy, Hiroaki Ishii, Taku Togawa, 2023, Journal of Business Research.

Namasudra Literature and the Politics of Castein West Bengal

Rajat Roy, 2019, Sanglap: Journal of Literary and Cultural Inquiry.

To forgive or retaliate? How regulatory fit affects emotional reactions and repurchase decisions following product failures

Subimal Chatterjee, Rajat Roy, Gizem Atav, 2021 .

Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing

Fazlul K. Rabbanee, Rajat Roy, Piyush Sharma, 2020 .

Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing

Fazlul K. Rabbanee, Rajat Roy, Piyush Sharma, 2016 .

Consumer‐based brand equity and status‐seeking motivation for a global versus local brand

Rajat Roy, Ryan Chau, 2011 .

The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions

Rajat Roy, 2017 .

Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment

Rajat Roy, Piyush Sharma, Russel P. J. Kingshott, 2022, Journal of Product & Brand Management.

Regulatory focus and preference reversal between hedonic and utilitarian consumption

Rajat Roy, Sharon Ng, Rajat Roy, 2012 .

Exploring the Differences in Pay-What-You-Want Pricing between Products and Services: Interactive Effects of Product Knowledge, Social Visibility and Tangibility

Fazlul K. Rabbanee, Rajat Roy, Piyush Sharma, 2016 .

A randomised on-line survey exploring how health condition labels affect behavioural intentions

Mark T. Spence, Rajat Roy, E. Beller, 2020, PloS one.

Exploring the role of spotlight effect in pay‐what‐you‐want (PWYW) pricing—An anchoring and adjustment perspective

Ricky Y. K. Chan, V. Potdar, Rajat Roy, 2021 .

Doing and Being ‘Right’: Exploring Consumption, Materialism, Culture, and Happiness in India

Fazlul K. Rabbanee, Rajat Roy, Himadri Roy Chaudhuri, 2015 .

Consumers’ digital self-extension and pro-brand social media engagement – the role of culture

Fazlul K. Rabbanee, S. Roy, Rajat Roy, 2023, European Journal of Marketing.

A heterogeneous perspective of brand community

I. Phau, Rajat Roy, Thomas Lee, 2011 .

An introduction to the special issue on the past, present and future research on deliberate lookalikes

Ricky Y. K. Chan, Nebojsa S. Davcik, Rajat Roy, 2019, Journal of Product & Brand Management.