Sehoon Park

发表

When the Attraction Effect Disappears: the Differential Impact of Adding Common Versus Unique Features on Consumer Choice

Young-Won Ha, Sehoon Park, Hee-kyung Ahn, 2004 .

The Influence of Categorical Attributes on Choice Context Effects

Young-Won Ha, Sehoon Park, Hee-kyung Ahn, 2009 .

The Role of Attribute Importance in the Effect of Defaults on Choice: the Moderating Effect of Budget Range and Justification

Sehoon Park, Moon-Yong Kim, 2009 .

Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model

Lakshman Krishnamurthi, Andris A. Zoltners, Minhi Hahn, 1994 .

The Impact of Attribute Importance in the Effects of Option Framing on Choice: Budget Range and Justification as Moderators of Loss Aversion

Sehoon Park, Moon-Yong Kim, 2012 .

Pulsing in a Discrete Model of Advertising Competition

Minhi Hahn, Sehoon Park, Sehoon Park, 1991 .

The effect of goal activation on the evaluation of hybrid products1

Moon-Yong Kim, Sehoon Park, Yong J. Hyun, 2011 .

Willingness to Pay for Gains and Losses in Visibility and Health

Sehoon Park, E. Loehman, David Boldt, 1994 .