Hee-kyung Ahn

When the Attraction Effect Disappears: the Differential Impact of Adding Common Versus Unique Features on Consumer Choice

Young-Won Ha, Sehoon Park, Hee-kyung Ahn, 2004 .

The Influence of Categorical Attributes on Choice Context Effects

Young-Won Ha, Sehoon Park, Hee-kyung Ahn, 2009 .

Memory markers: How consumers recall the duration of experiences

Hee-kyung Ahn, D. Soman, Maggie Wenjing Liu, 2009 .

Being Hot Or Being Cold: the Influence of Temperature on Judgment and Choice

Nina Mazar, Hee-kyung Ahn, D. Soman, 2010 .

Mental accounting and individual welfare

G. Keren, Hee-kyung Ahn, D. Soman, 2011 .

Consumers’ Attitude toward Sustainable Food Products: Ingredients vs. Packaging

Junghoon Moon, Jaeseok Jeong, Hee-Kyung Ahn, 2016 .