Bianca Grohmann

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The influence of tactile input on the evaluation of retail product offerings

David Sprott, Bianca Grohmann, Eric R. Spangenberg, 2007 .

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

Kevin E. Voss, Bianca Grohmann, Eric R. Spangenberg, 2003 .

Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store

David Sprott, Bianca Grohmann, Eric R. Spangenberg, 2006 .

Market-focused strategic flexibility: Conceptual advances and an integrative model

Jeannie L. Johnson, Bianca Grohmann, R. Lee, 2003 .

Brand authenticity: An integrative framework and measurement scale

Felicitas Morhart, Bianca Grohmann, Bianca Grohmann, 2013 .

Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy

David E. Sprott, Bianca Grohmann, David Sprott, 2003 .

It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting

David Sprott, Bianca Grohmann, Eric R. Spangenberg, 2005 .

Gender Dimensions of Brand Personality

Bianca Grohmann, Bianca Grohmann, 2009 .

The influence of passion/determination and external disadvantage on consumer responses to brand biographies

Bianca Grohmann, T. Nguyen, 2020 .

Communicating brand biographies effectively: the role of communication source

Bianca Grohmann, H. Bodur, Ali Tezer, 2020, Journal of the Academy of Marketing Science.

The effect of brand design on brand gender perceptions and brand preference

Jan R. Landwehr, A. Herrmann, Bianca Grohmann, 2015 .

The Effect of Brand Gender on Brand Equity

Andreas Herrmann, Jan R. Landwehr, Miriam van Tilburg, 2011 .

Consumer responses to gift receipt in business‐to‐consumer contexts

Bianca Grohmann, Bianca Grohmann, H. Bodur, 2005 .

Consonants in brand names influence brand gender perceptions

Bianca Grohmann, Amélie Guèvremont, 2015 .

The artification of wine: lessons from the fine wines of Bordeaux and Burgundy

Bianca Grohmann, Annamma Joy, K. LaTour, 2021 .

Individual pupil size changes as a robust indicator of cognitive familiarity differences

Bianca Grohmann, Léon Franzen, A. Johnson, 2021, PloS one.

Will You Purchase Environmentally Friendly Products? Using Prediction Requests to Increase Choice of Sustainable Products

Bianca Grohmann, H. Bodur, Kimberly M. Duval, 2014, Journal of Business Ethics.

Brand Social Responsibility: Conceptualization, Measurement, and Outcomes

Bianca Grohmann, H. Bodur, 2014, Journal of Business Ethics.

The Ethical Attribute Stigma: Understanding When Ethical Attributes Improve Consumer Responses to Product Evaluations

Bianca Grohmann, H. Bodur, Ting Gao, 2013, Journal of Business Ethics.

Consumers' moral licensing of firms' CSR transgressions

Bianca Grohmann, Argiro Kliamenakis, Onur Bodur, 2022, Psychology & Marketing.

Communicating brand biographies effectively: the role of communication source

Bianca Grohmann, H. Bodur, Ali Tezer, 2019, Journal of the Academy of Marketing Science.

Will You Purchase Environmentally Friendly Products? Using Prediction Requests to Increase Choice of Sustainable Products

Bianca Grohmann, H. Bodur, Kimberly M. Duval, 2015 .

Communicating brand gender through type fonts

Bianca Grohmann, 2016 .

Brand Social Responsibility: Conceptualization, Measurement, and Outcomes

Bianca Grohmann, H. Bodur, 2015 .

When Should Private Label Brands Endorse Ethical Attributes

Bianca Grohmann, Bianca Grohmann, H. Bodur, 2016 .

Can good news be bad? The role of brand communication strategy and brand commitment in the announcement of product improvements

Bianca Grohmann, Amélie Guèvremont, 2014 .

Ethical attribute and brand concept congruity enhances brand evaluations

Bianca Grohmann, H. Bodur, M. Tofighi, 2019, European Journal of Marketing.

Spatial density and ambient scent: effects on consumer anxiety

Bianca Grohmann, Tina Poon, 2014 .

The impact of brand personality on consumer responses to persuasion attempts

Bianca Grohmann, Amélie Guèvremont, 2013 .

When goliaths win and davids lose: The moderating role of perceived risk in brand biography effects

Bianca Grohmann, Ali Tezer, Onur Bodur, 2021, Psychology & Marketing.

Goal–oriented Ad Design: an Investigation of Message Type and Consumption Goal Congruence Consumption Goals in Message Design

J. Molson, Bianca Grohmann, 2004 .

Communicating Sensory Attributes and Innovation Through Food Product Labeling

Bianca Grohmann, Caroline Lancelot Miltgen, Gaëlle Pantin Sohier, 2016 .

Does brand authenticity alleviate the effect of brand scandals?

Bianca Grohmann, Amélie Guèvremont, 2017, Journal of Brand Management.

Using type font characteristics to communicate brand personality of new brands

Ian D. Parkman, Bianca Grohmann, Bianca Grohmann, 2013 .

BRAND MEMORY EFFECTS OF RETRONASAL OLFACTION

J. Molson, Bianca Grohmann, David Thomas, 2009 .

The influence of passion/determination and external disadvantage on consumer responses to brand biographies

Bianca Grohmann, T. Nguyen, 2020, Journal of Brand Management.

The brand authenticity effect: situational and individual-level moderators

Bianca Grohmann, Amélie Guèvremont, 2016 .

Consumer power: scale development and validation in consumer–firm relationship

Danilo C. Dantas, S. Sénécal, Bianca Grohmann, 2022, European Journal of Marketing.

The Csr Surprise Effect: When Unexpected Csr Activity Enhances Brand Evaluations

Bianca Grohmann, H. Bodur, Ali Tezer, 2014 .

The Ethical Attribute Stigma: Understanding When Ethical Attributes Improve Consumer Responses to Product Evaluations

Bianca Grohmann, H. Bodur, Ting Gao, 2014 .

How Winery Tourism Experience Builds Brand Image and Brand Loyalty

Bianca Grohmann, Annamma Joy, K. LaTour, 2021, Wine Business Journal.

A multi-sensory and embodied understanding of wine consumption

Bianca Grohmann, J. Wang, Annamma Joy, 2020 .

Preliminary thoughts on the importance of sensory profiling for strategic decision-making in Canadian wineries

Bianca Grohmann, Annamma Joy, Camilo Peña, 2019, Case Studies in the Wine Industry.

The impact of brand personality on consumer responses to persuasion attempts

Bianca Grohmann, Amélie Guèvremont, 2012, Journal of Brand Management.

Execution novelty: Improving brand evaluations in cause sponsorship

Bianca Grohmann, H. Bodur, Ali Tezer, 2023, Journal of Business Research.

Using type font characteristics to communicate brand personality of new brands

Ian D. Parkman, Bianca Grohmann, Joan L. Giese, 2012, Journal of Brand Management.