Melanie Dempsey

Viral marketing: Motivations to forward online content

Jason Ho, Melanie Dempsey, 2010 .

The Influence of Implicit Attitudes on Choice When Consumers Are Confronted with Conflicting Attribute Information

A. A. Mitchell, Melanie Dempsey, 2010 .

Exploring expatriate fan identification in international football supporters

Melanie Dempsey, N. Burton, C. Bradish, 2019, Sport, Business and Management: An International Journal.

Hey Arent your Shoes the Ones in the 50 Cent Video? Examining the Context of Music Videos on Brand Evaluations

Melanie Dempsey, D. Walsh, 2007 .

Cosmopolitan Consumer Behaviour: Exploring Fan Identification, Awareness, and Motivation Around the FIFA World Cup

Melanie Dempsey, N. Burton, C. Bradish, 2015 .