G. Luffman

发表

Diversification in British industry in the 1970s

R. Reed, G. Luffman, 1982 .

Diversification: The growing confusion

Richard Reed, R. Reed, G. Luffman, 1986 .

Determining the scope and impact of market orientation profiles on strategy implementation and performance

G. Luffman, C. B. Dobni, 2003 .

The processing of information by industrial buyers

G. Luffman, 1974 .

The Strategy and Performance of British Industry, 1970-80

R. Reed, G. Luffman, 1984 .

Diversification and Performance

R. Reed, G. Luffman, 1984 .

Implementing Marketing Strategy Through a Market Orientation

G. Luffman, C. B. Dobni, Brooke Dobnil, 2000 .

Market orientation and market strategy profiling: an empirical test of environment‐behaviour‐action coalignment and its performance implications

G. Luffman, C. B. Dobni, 2000 .

Diversification, Performance and Company Size

R. Reed, G. Luffman, 1984 .

Diversification in the 1970s

R. Reed, G. Luffman, 1984 .

Behavioral approaches to marketing strategy implementation

G. Luffman, Dawn Dobni, Brooke Dobni, 2001 .

Assessing Strategic Change

R. Reed, G. Luffman, 1984 .

Mission statements: selling corporate values to employees.

G. Luffman, S. Sanderson, M Klemm, 1991, Long range planning.

Diversification, Performance and Industry

R. Reed, G. Luffman, 1984 .

Industrial buyer behaviour: Some aspects of the search process

G. Luffman, 1974 .

Business policy : an analytical introduction

G. Luffman, 1987 .

Successful business policies

G. Luffman, G. D. Newbould, 1978 .