J. Weinrauch

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Dealing with Limited Financial Resources: A Marketing Challenge for Small Business

J. Weinrauch, O. Mann, Patricia A. Robinson, 1991 .

An Exploratory Use of Musical Metaphors to Enhance Student Learning

J. Donald Weinrauch, J. Weinrauch, 2005 .

A New Era: Overcoming Potential Conflict between Marketing Management and MIS

J. Weinrauch, R. E. Seeber, G. Pickett, 2015 .

Applied marketing principles

J. Weinrauch, William E. Piland, 1979 .

The export marketing mix: An examination of company experiences and perceptions

C. P. Rao, J. Weinrauch, 1974 .

Franchising an Established Business

J. Weinrauch, 1986 .

Conflicts between engineering and marketing units

J. Donald Weinrauch, J. Weinrauch, Richard Anderson, 1982 .

Improving the viability of manufacturers’ representatives with industry‐based sales training initiatives

J. Weinrauch, R. Carlson, Marilyn Stephens‐Friesen, 2001 .

Marketing strategies of small industrial manufacturers

J. Donald Weinrauch, J. Weinrauch, O. Mann, 1991 .