Alexander Kracklauer

Collaborative Customer Relationship Management (CCRM)

Alexander Kracklauer, D. Mills, D. Seifert, 2004 .

Case Study: Implementation of Collaborative Customer Relationship Management at Procter & Gamble

Alexander Kracklauer, Niko Warmbrunn, 2004 .

The Integration of Supply Chain Management and Customer Relationship Management

Alexander Kracklauer, D. Mills, D. Seifert, 2004 .