K. Reimer

Revisiting the Use of Customer Information for CRM

Jan U. Becker, K. Reimer, Kerstin Reimer, 2011 .

How Online Consumer Segments Differ in Long-term Marketing Effectiveness

Kerstin Reimer, Koen Pauwels, Oliver J. Rutz, 2014 .

Modeling Repeat Purchases in the Internet when RFM Captures Past Influence of Marketing

S. Albers, K. Reimer, Kerstin Reimer, 2011 .