B. Smith

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Maybe I will, maybe I won't: what the connected perspectives of motivation theory and organisational commitment may contribute to our understanding of strategy implementation

B. Smith, 2009 .

Discretion is the better part of value: five research-based rules for ensuring that strategy implementers implement

B. Smith, 2010 .

The effectiveness of marketing strategy making processes in medical markets

B. Smith, 2003 .

Turf wars: what the intraorganisational conflict literature may contribute to our understanding of marketing strategy implementation

B. Smith, 2011 .

An Exploratory Study of Key Opinion Leadership Management Trends among European Pharmaceutical Companies

B. Smith, 2009 .

Marketing Due Diligence: Reconnecting Strategy to Share Price

M. McDonald, B. Smith, Keith W. Ward, 2005 .

English in Indonesia

B. Smith, 1991, English Today.

The role of product life cycle in medical technology innovation

B. Smith, V. Vella, R. Tarricone, 2013 .

The ecology and evolution of human‐wildlife cooperation

R. Wrangham, B. Smith, N. Uomini, 2022, People and Nature.

Safeguarding human–wildlife cooperation

R. Wrangham, B. Smith, N. Uomini, 2022, Conservation letters.

Success and Failure in Marketing Strategy Making: Results of an Empirical Study across Medical Markets:

B. Smith, 2003 .

Making Marketing Happen: How Great Medical Companies Make Strategic Marketing Planning Work for Them

B. Smith, 2004 .

An Empirical Investigation of Marketing Strategy Quality in Medical Markets

B. Smith, 2003 .

Capturing an elusive phenomenon: developing and testing a multiple perspective model of marketing strategy implementation

B. Smith, 2014 .

Between saying and doing is the ocean: an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry

B. Smith, 2017 .

Translation as a Provider of Models of Sociological Discourse in Nusantara

B. Smith, 1997 .

The Learning of Human Ingenuity Within a Formal, Environmental Education Program: A Case Study of Two Secondary School Programs

Brian D. Smith, B. Smith, 2015 .

The mission matters

B. Smith, 2019, Leadership in the Life Sciences.

Creating Strategies that Create Shareholder Value

M. McDonald, B. Smith, Keith W. Ward, 2012 .

Science business: The promise, the reality and the future of biotech

B. Smith, 2008 .

Beyond KOL management: communities of practice as a new perspective on pharmaceutical market penetration:

Brian D. Smith, B. Smith, Mark Kroes, 2010 .

Mind-Set and Market Segmentation in the Pharmaceutical Industry: An Assessment of Practice in the UK

B. Smith, B. Awopetu, 2006 .

Making Marketing Happen

B. Smith, 2005 .

Observations on the leadership of the pharmaceutical and medical technology industry from a generalized Darwinism perspective

B. Smith, 2021, International Journal of Pharmaceutical and Healthcare Marketing.

Handbook of Organizational Learning and Knowledge Management, 2nd Edition Edited by Mark Easterby-Smith and Majorie A Lyles Wiley, 2011, paperback, 710pp ISBN: 978-0-470-97264-9:

B. Smith, 2011 .

Myth, Reality and Requirements in Pharmaceutical Key Account Management

B. Smith, 2009 .

Justifying CRM projects in a business-to-business context: the potential of the Benefits Dependency Network

H. Wilson, Moira Clark, B. Smith, 2007 .

The Displacement of Concepts

Brian D. Smith, B. Smith, 2010 .