Nirmalya Kumar
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J. Steenkamp,
Nirmalya Kumar,
L. Scheer,
1995
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Nirmalya Kumar,
N. Kumar,
1996
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J. Steenkamp,
I. Geyskens,
Nirmalya Kumar,
1999
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J. Steenkamp,
I. Geyskens,
Nirmalya Kumar,
1998
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J. Steenkamp,
Nirmalya Kumar,
L. Scheer,
1995
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L. Stern,
James C. Anderson,
Nirmalya Kumar,
1993
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Nirmalya Kumar,
Jan-Benedict E. M. Steenkamp,
Lisa K. Scheer,
1998
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Barton A. Weitz,
Nirmalya Kumar,
Harish Sujan,
1994
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J. Steenkamp,
Nirmalya Kumar,
L. Scheer,
1995
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L. Stern,
Ravi S. Achrol,
Nirmalya Kumar,
1992
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J. Steenkamp,
I. Geyskens,
Nirmalya Kumar,
2006
.
Nirmalya Kumar,
N. Kumar,
2005
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Jonathan D. Hibbard,
L. Stern,
Nirmalya Kumar,
2001
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Jonathan D. Hibbard,
L. Stern,
Nirmalya Kumar,
1994
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Nirmalya Kumar,
N. Kumar,
2003,
Harvard business review.
Nirmalya Kumar,
D. Corsten,
N. Kumar,
2005
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P. Kotler,
Nirmalya Kumar,
L. Scheer,
2000
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Nirmalya Kumar,
Nirmalya Kumar,
N. Kumar,
2004
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Nirmalya Kumar,
Nirmalya Kumar,
2004
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J. Steenkamp,
Nirmalya Kumar,
N. Kumar,
2013
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J. Steenkamp,
Nirmalya Kumar,
L. Scheer,
2003
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L. Stern,
James C. Anderson,
Nirmalya Kumar,
2019
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P. Puranam,
Nirmalya Kumar,
2011
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J. Steenkamp,
Nirmalya Kumar,
2013
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Nirmalya Kumar,
L. Scheer,
Philip Kotler,
2020
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J. Steenkamp,
Nirmalya Kumar,
2013
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Nirmalya Kumar,
2008
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J. Steenkamp,
Nirmalya Kumar,
2009
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Nirmalya Kumar,
Caterina Corni,
N. Kumar,
2019
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M. Pillutla,
Nirmalya Kumar,
N. Kumar,
2021
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Nirmalya Kumar,
James A. Narus,
James C. Anderson,
2007
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James C. Anderson,
J. Narus,
Nirmalya Kumar,
2008
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Phanish Puranam,
Nirmalya Kumar,
P. Puranam,
2011
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Nirmalya Kumar,
S. Bhardwaj,
2019
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Nirmalya Kumar,
Nirmalya Kumar,
N. Kumar,
2006,
Harvard business review.
Nirmalya Kumar,
N. Kumar,
2005
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J. Steenkamp,
Nirmalya Kumar,
N. Kumar,
2013
.
Nirmalya Kumar,
Nirmalya Kumar,
N. Kumar,
2010
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J. Steenkamp,
Nirmalya Kumar,
N. Kumar,
2013
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J. Steenkamp,
Nirmalya Kumar,
2007
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J. Steenkamp,
Nirmalya Kumar,
2007
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