D. McKee

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Analytic Approaches to Strategic Marketing Planning for Area Economic Development

D. McKee, 1989 .

Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees

James G. Maxham, D. McKee, Michael D. Hartline, 2000 .

An Investigation into the Antecedents of Organizational Citizenship Behaviors in a Personal Selling Context

Robert McMurrian, Richard G. Netemeyer, James S. Boles, 1997 .

An organizational learning approach to product innovation

Daryl McKee, D. McKee, 1992 .

A taxonomy of marketing planning styles

P. Varadarajan, D. McKee, J. Vassar, 1990 .

Developing the organization's sensemaking capability: Precursor to an adaptive strategic marketing response

Gregory M. Rose, Stern Neill, G. Rose, 2007 .

Customer Self-Efficacy and Response to Service

D. McKee, J. W. Licata, Christina S. Simmers, 2006 .

Success-Producer and Failure-Preventer Marketing Skills: A Social Learning Theory Interpretation

Rajan Varadarajan, D. McKee, Jeffery S. Conant, 1992 .

Strategic Adaptability and Firm Performance: A Market-Contingent Perspective

P. Varadarajan, D. McKee, W. Pride, 1989 .

The Recycling Cycle: An Empirical Examination of Consumer Waste Recycling and Recycling Shopping Behaviors

Abhijit Biswas, D. McKee, J. W. Licata, 2000 .

Miscellany: The Effect of using Questionnaire Identification Code and Message about Non-Response Follow-Up Plans on Mail Survey Response Characteristics

D. McKee, 1992 .

Success-producer and failure-preventer marketing skills: A social learning theory interpretation

P. Varadarajan, D. McKee, Jeffery S. Conant, 1992 .

A Cognitive Style Framework for Marketing Education Program Development

D. McKee, 1991 .

The marketing planning orientation of hospitals: an empirical study.

P. Varadarajan, D. McKee, J. Vassar, 1986, Journal of health care marketing.

Customer Learning Orientation in Public Sector Organizations

Talaibek D Osmonbekov, D. McKee, E. Bernard, 2011 .

Economic versus social exchange in marketing places: An empirical study among manufacturing firms

D. McKee, Guangping Wang, 2006 .

Community Resources and Economic Development Marketing Strategy: An Empirical Investigation

Abhijit Biswas, D. McKee, 1993 .

Environmental management by marketing decision-makers in financial services

D. McKee, T. Clark, 1997 .

Salesperson Employment Status as a Moderator in the Job Satisfaction Model: A Frame of Reference Perspective

William R. Darden, Ronald D. Hampton, D. McKee, 2013 .

Community Culture and Marketing Strategy as Sources of Economic Development Competitive Advantage: A Study among Rural U.S. Communities

D. McKee, Milan N. Wall, Vicki Luther, 1997 .

Configuration management in the aerospace industry: a review of industry practice

Thomas F. Burgess, C. Kidd, T. Burgess, 2005 .