M. Leppäniemi

发表

Exploring the effects of gender, age, income and employment status on consumer response to mobile advertising campaigns

Heikki Karjaluoto, Matti Leppäniemi, M. Leppäniemi, 2008, J. Syst. Inf. Technol..

The Impact of Gender and Age on Consumer Responsiveness to Permission-Based Mobile Advertising

M. Leppäniemi, Heikki Karjaluoto, Heikki Lehto, 2010 .

Mobile marketing communications in consumer markets

M. Leppäniemi, 2008 .

Unlocking behaviors of long-term service consumers : the role of action inertia

Heikki Karjaluoto, Matti Leppäniemi, Chanaka Jayawardhena, 2017 .

Customer perceived value, satisfaction, and loyalty: the role of willingness to share information

M. Leppäniemi, Heikki Karjaluoto, H. Saarijärvi, 2017 .

Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation

M. Leppäniemi, 2007 .

An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising

V. Virtanen, M. Leppäniemi, Heikki Karjaluoto, 2007 .

UNIVERSITY OF JYVÄSKYLÄ School of Business and Economics THE FACTORS AFFECTING THE USE OF CONTACTLESS PAYMENTS

M. Leppäniemi, Heikki Karjaluoto, 2016 .

Targeting Young Voters in a Political Campaign: Empirical Insights into an Interactive Digital Marketing Campaign in the 2007 Finnish General Election

Heikki Karjaluoto, Matti Leppäniemi, M. Leppäniemi, 2010 .

How value and trust influence loyalty in wireless telecommunications industry

Heikki Karjaluoto, Matti Leppäniemi, Chanaka Jayawardhena, 2012 .

Integrated marketing communications in mobile context

Jari Salo, Heikki Karjaluoto, Matti Leppäniemi, 2006 .

Examining consumers’ usage intention of contactless payment systems

M. Leppäniemi, Heikki Karjaluoto, A. Shaikh, 2019, International Journal of Bank Marketing.

UNIVERSITY OF JYVÄSKYLÄ School of Business and Economics I RECOMMEND WHAT YOU RECOMMEND - IMPACT OF SOCIAL INFLUENCE AND BRAND PER- CEPTIONS ON CONSUMER RECOMMENDATIONS

M. Leppäniemi, 2017 .

Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumption

M. Leppäniemi, Heikki Karjaluoto, Janne Hepola, 2020 .

UNIVERSITY OF JYVÄSKYLÄ School of Business and Economics THE ROLE OF ELECTRONIC WORD-OF-MOUTH IN CONSUMERS’ ONLINE PURCHASE DECISION MAKING: AN EYE-TRACKING STUDY

M. Leppäniemi, Jarkko Hautala, 2017 .

Individual Differences in the Use of Mobile Services among Finnish Consumers

Craig Standing, Heikki Karjaluoto, Marko Merisavo, 2006 .

Brain dynamics of recommendation-based social influence on preference change: A magnetoencephalography study

M. Leppäniemi, T. Parviainen, J. Muotka, 2022, Social neuroscience.

Factors influencing consumers' willingness to accept mobile advertising: a conceptual model

Heikki Karjaluoto, Matti Leppäniemi, M. Leppäniemi, 2005, Int. J. Mob. Commun..

Social Identity for Teenagers: Understanding Behavioral Intention to Participate in Virtual World Environment

Heikki Karjaluoto, Matti Leppäniemi, M. Leppäniemi, 2013, J. Theor. Appl. Electron. Commer. Res..

Mobile customer relationship management: underlying issues and challenges

Jari Salo, Heikki Karjaluoto, Matti Leppäniemi, 2007, Bus. Process. Manag. J..

Managing Customer Relationships through Mobile Medium — Underlying Issues and Opportunities

Jari Salo, Heikki Karjaluoto, Matti Leppäniemi, 2006, Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06).

Exploring Gender Influence on Customer's Intention to Engage Permission-based Mobile Marketing

Heikki Karjaluoto, Matti Leppäniemi, Chanaka Jayawardhena, 2008, Electron. Mark..

Factors affecting Finnish consumers' intention to receive SMS marketing: a conceptual model and an empirical study

Michael Becker, Craig Standing, Heikki Karjaluoto, 2008, Int. J. Electron. Bus..

Unlocking behaviors of long-term service consumers : the role of action inertia

C. Jayawardhena, M. Leppäniemi, Heikki Karjaluoto, 2017 .

The mobile network as a new medium for marketing communications. A case study from Finland

Heikki Karjaluoto, Feng Li, Matti Leppäniemi, 2006 .