John H. Roberts

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Studying consideration in the consumer decision process: Progress and challenges

John H. Roberts, P. Nedungadi, 1995 .

Determinants of User Innovation and Innovation Sharing in a Local Market

Pamela D. Morrison, E. von Hippel, John H. Roberts, 2000 .

Consideration: Review of Research and Prospects for Future Insights

J. Lattin, John H. Roberts, 1997 .

The intersection of modelling potential and practice

John Roberts, John H. Roberts, 2000 .

You have printed the following article : Modeling Multiattribute Utility , Risk , and Belief Dynamics for New Consumer Durable Brand Choice

G. Urban, John H. Roberts, 2007 .

A Prelaunch Diffusion Model for Evaluating Market Defense Strategies

John Roberts, Pamela D. Morrison, John H. Roberts, 2005 .

Defending the Beachhead: Telstra versus Optus

Pamela D. Morrison, John H. Roberts, Charles J. Nelson, 2001 .

From academic research to marketing practice: Exploring the marketing science value chain

John Roberts, Ujwal Kayande, Stefan Stremersch, 2014, How to Get Published in the Best Marketing Journals.

The Inaugural ISMS Practice Prize Competition

Gary L. Lilien, John Roberts, Gerard J. Tellis, 2004 .

Prelaunch forecasting of new automobiles

John R. Hauser, Glen L. Urban, John Roberts, 1990 .

“ Towards a Finer Understanding of Lead Users . ”

David F. Midgley, Pamela D. Morrison, D. Midgley, 1999 .

“ Determinants of User Innovation and the Sharing of Product Modifications . ”

Pamela D. Morrison, E. Hippel, John H. Roberts, 1999 .

Developing new rules for new markets

John H. Roberts, 2000 .

Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation

Pamela D. Morrison, John H. Roberts, 1998 .

The role of expectations on consumer interpretation of new information

Pamela D. Morrison, John H. Roberts, Lina Tan, 2017 .

Why, When, and How should the Effect of Marketing be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics

Katherine N. Lemon, John Roberts, Russell S. Winer, 2010 .

Has Research in Marketing Lost Its Way?

John H. Roberts, 2010 .

Brand Equity, Consumer Learning and Choice

Joffre Swait, John Roberts, Tülin Erdem, 1999 .

The effect of network structure in industrial diffusion processes

David F. Midgley, John Roberts, Pamela D. Morrison, 1992 .

Opinion Leadership Amongst Leading Edge Users

David F. Midgley, John Roberts, Pamela D. Morrison, 2000 .

A multiattribute utility diffusion model : Theory and application to the pre-launch forecasting of automobiles

John H. Roberts, 1983 .

From academic research to marketing practice: Some further thoughts

S. Stremersch, John H. Roberts, U. Kayande, 2014 .

Comment: A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization

John H. Roberts, 2011 .

Prelauncii Forecasting of New Automobiles: Models and Implementation Prelaunch Forecasting of New Automobiles: Models and Implementation Existing Literature and Industry Practice Marketing Science a New Mid-sized Car--phase I Analysis

J. Hauser, John H. Roberts, 2022 .

Whether an Australian Agenda?

John H. Roberts, 2000 .

the Nature of Communication Networks Between Organizations Involved in the Diffusion of technological Innovations

Pamela D. Morrison, D. Midgley, John H. Roberts, 1991 .

Prelaunch forecasting of new automobiles : models and implementation

John R. Hauser, Glen L. Urban, John Roberts, 1986 .

Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia

Pradeep K. Chintagunta, André Bonfrer, David Corkindale, 2020, Mark. Sci..

Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects

Venkatesh Shankar, John H. Roberts, Gary L. Lilien, 2013, Mark. Sci..

Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects

Bruce G. S. Hardie, John H. Roberts, Mathew B. Chylinski, 2012, Mark. Sci..

Chapter 2 Explanatory and predictive models of consumer behavior

Gary L. Lilien, John Roberts, G. Lilien, 1993, Marketing.

Development and Testing of a Model of Consideration Set Composition

John Roberts, James M. Lattin, J. Lattin, 1991 .

The nature of lead users and measurement of leading edge status

John Roberts, David F. Midgley, Pamela D. Morrison, 2004 .

Better Marketing for a Better World

C. Moorman, G. Johar, John H. Roberts, 2021 .

Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?

Gary L. Lilien, John Roberts, Ujwal Kayande, 2007 .

Defining And Assessing The Effects Of Attribute Incoherence

G. Lilien, John H. Roberts, U. Kayande, 2005 .

Brand Response To Environmental Turbulence:A Framework And Propositions For Resistance, Recovery And Reinvention

Lopo L. Rego, R. Srivastava, John H. Roberts, 2021, International Journal of Research in Marketing.

Assessing market structure and company fit based on consumer perceptions in dynamic information technology markets

Pamela D. Morrison, John H. Roberts, 2002 .

An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources

V. Srinivasan, Chan Su Park, Dae Ryun Chang, 2005, Manag. Sci..

Prelaunch forecasting of new automobiles

J. Hauser, G. Urban, John H. Roberts, 1990 .