Lynn Sudbury

发表

Understanding older consumers through cognitive age and the list of values: A U.K.‐based perspective

Lynn Sudbury, P. Simcock, 2009 .

A multivariate segmentation model of senior consumers

Lynn Sudbury, P. Simcock, 2009 .

Self-perceived age : implications for marketing to older UK consumers

Lynn Sudbury, 2005 .

The portrayal of black people in UK television advertising: perception and reality

Lynn Sudbury, Fiona Wilberforce, 2006 .

Using critical incident technique (CIT) to capture the voice of the student

Jacqueline Douglas, John Davies, Lynn Sudbury, 2009 .

Bargain Hunting Belongers and Positive Pioneers: Key Silver Market Segments in the UK

Lynn Sudbury, P. Simcock, 2011 .

Age, Perceived Risk and Satisfaction in Consumer Decision Making: A Review and Extension

Gillian H. Wright, G. Wright, Lynn Sudbury, 2006 .

A Multivariate Segmentation Model of the Older Uk Consumer Market.

Lynn Sudbury, P. Simcock, 2007 .