S. M. Leong

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The Antecedents of Cognitive Age

Joseph A. Cote, C. Chua, S. M. Leong, 1990 .

The ad creativity cube: conceptualization and initial validation

Swee Hoon Ang, Siew Meng Leong, S. M. Leong, 2007 .

Assessing the influence of marketing research on the social science literature

Joseph A. Cote, S. M. Leong, J. Côté, 1992 .

Metatheory and Metamethodology in Marketing: A Lakatosian Reconstruction

Siew Meng Leong, S. M. Leong, 1985 .

The mediating influence of pleasure and arousal on layout and signage effects: Comparing more and less customized retail services

Swee Hoon Ang, Siew Meng Leong, S. M. Leong, 1997 .

Principle of Marketing (Asia edition)

Chin Tiong Tan, Swee Hoon Ang, Dkc Tse, 2004 .

Consumer decision making for common, repeat-purchase products: A dual replication

S. M. Leong, 1993 .

The Effects of Personal Value Similarity on Business Negotiations

S. M. Leong, S. Ang, Georgina P.S Teo, 2000 .

Assessing the Influence of Journal of Consumer Research: A Citation Analysis

Joseph A. Cote, S. M. Leong, J. Côté, 1991 .

A Citation Analysis of the Journal of Consumer Research

S. M. Leong, 1989 .

Exploring the organizational commitment— Performance linkage in marketing: A study of life insurance salespeople

Joseph A. Cote, S. M. Leong, D. Randall, 1994 .

Increasing Replication for Knowledge Accumulation in Strategy Research

Siah Hwee Ang, Siew Meng Leong, Kulwant Singh, 2003 .

Effects of physical environment and locus of control on service evaluation

Swee Hoon Ang, Siew Meng Leong, S. M. Leong, 1997 .

Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis

Deborah Roedder John, Siew Meng Leong, S. M. Leong, 1989 .

Marketing Management: An Asian Perspective

Chin Tiong Tan, Philip Kotler, Swee Hoon Ang, 1998 .

Necessary but not sufficient: Beyond novelty in advertising creativity

Swee Hoon Ang, Siew Meng Leong, S. M. Leong, 2014 .

It’s only words: idiom processing, language knowledge and consumer memory of Chinese print advertisements

S. Tan, S. M. Leong, Wee Khee Lim, 2000 .

Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response

Elison Ai Ching Lim, S. M. Leong, S. Ang, 2009 .

An Empirical Study of the Scientific Styles of Marketing Academics

J. Sheth, C. Tan, S. M. Leong, 1994 .

What is Consumer Well-Being to Asians?

Joseph A. Cote, M. J. Houston, S. M. Leong, 2015, Social Indicators Research.

A Typology of Animosity and its Cross-National Validation

Chanthika Pornpitakpan, A. Kau, S. Tan, 2002 .

A theory of reasoned action perspective of voting behavior: Model and empirical test

Chin Tiong Tan, K. C. Wong, Siew Meng Leong, 1995 .

The Effects of Superstition on Choice and Latency

S. M. Leong, S. Ang, W. K. Lai, 2014 .

Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength

Bernd H. Schmitt, Siew Meng Leong, Joseph A. Cote, 2003 .

Increasing Brand Name Recall in Print Advertising among Asian Consumers

S. M. Leong, S. Ang, Lai Leng Tham, 1996 .

Comparative advertising: Superiority despite interference?

S. M. Leong, S. Ang, 1994 .

Cross-National Logo Evaluation Analysis: An Individual Level Approach

Ale Smidts, Ralf van der Lans, John R. Doyle, 2008, Mark. Sci..

Knowledge bases and salesperson effectiveness: A script-theoretic analysis.

Paul Busch, Deborah Roedder John, Siew Meng Leong, 1989 .

Understanding consumer animosity in an international crisis: nature, antecedents, and consequences

Joseph A. Cote, Chanthika Pornpitakpan, A. Kau, 2008 .

Modernity and the Singaporean adolescent

S. M. Leong, 2000 .

Out of the Mouths of Babes: Business Ethics and Youths in Asia

S. M. Leong, S. Ang, 2000 .

Managing Across Borders: An Empirical Test of the Bartlett and Ghoshal [1989] Organizational Typology

Chin Tiong Tan, Siew Meng Leong, C. Tan, 1993 .

Consumer Decision Making for Common, Repeat-Purchase Products

S. M. Leong, 1993 .

When Silence Is Golden: Effects of Silence on Consumer Ad Response

S. M. Leong, S. Ang, Wendy Yeo, 1999 .

Extending Financial Portfolio Theory for Product Management

Kian Guan Lim, Siew Meng Leong, S. M. Leong, 1991 .

Foreign vs Local Tourist Attitudes Toward Food Vending Places in Singapore

S. M. Leong, A. Hakam, 2015 .

Principles of Marketing: An Asian Perspective

Chin Tiong Tan, Gary Armstrong, Philip Kotler, 2005 .

What is Consumer Well-Being to Asians?

Joseph A. Cote, M. J. Houston, S. M. Leong, 2016 .

In Pursuit of Happiness: Effects of Mental Subtraction and Alternative Comparison

Elison Ai Ching Lim, S. M. Leong, S. Ang, 2014, Social Indicators Research.

In Pursuit of Happiness: Effects of Mental Subtraction and Alternative Comparison

Elison Ai Ching Lim, S. M. Leong, S. Ang, 2014, Social Indicators Research.

Marketing Management An Asian Perspective, 7th ed.

Kevin Lane Keller, P. Kotler, C. Tan, 2018 .

The Asian Apocalypse: Crisis Marketing for Consumers and Businesses

Philip Kotler, Swee Hoon Ang, Siew Meng Leong, 2000 .

When the Cat's Away: A Content Analysis of MNC Overseas Recruitment Print Ads

Siew Meng Leong, Hwee Hoon Tan, S. M. Leong, 2004 .

Using Drama to Persuade: the Effects of Involvement and Ad Form on Persuasion

S. M. Leong, S. Ang, Lynn Heng, 1994 .

Out of the Mouths of Babes: Business Ethics and Youths in Asia

S. M. Leong, S. Ang, 2000 .

Predicting the Principles of Marketing Strategy: Cross-Border and Expertise Effects

S. M. Leong, 2002 .

Animosity towards economic giants: what the little guys think

Chanthika Pornpitakpan, A. Kau, S. Tan, 2004 .

Dominance and dilution: the effects of extending master brands

S. M. Leong, 1997 .

Out of the Mouths of Babes: Business Ethics and Youths in Asia

S. M. Leong, S. Ang, 2000 .