Natalie Mizik

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Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis

R. Jacobson, Natalie Mizik, 2003 .

Financial Markets Research in Marketing

R. Jacobson, Natalie Mizik, 2008 .

Modeling coexisting business scenarios with time-series panel data: A dynamics-based segmentation approach

Natalie Mizik, Catarina Sismeiro, Randolph E. Bucklin, 2012 .

Modeling Co-Existing Business Scenarios with Time Series Panel Data

R. Bucklin, C. Sismeiro, Natalie Mizik, 2006 .

Modeling Marketing Dynamics by Time Series Econometrics

Dominique M. Hanssens, Eric Ghysels, Prasad A. Naik, 2004 .

Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data

Natalie Mizik, 2014 .

Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context

Natalie Mizik, Robert Jacobson, R. Jacobson, 2007 .

The Financial Value Impact of Perceptual Brand Attributes

Natalie Mizik, Robert Jacobson, R. Jacobson, 2008 .

Accounting for Marketing Activities: Implications for Marketing Research and Practice

Natalie Mizik, Doron Nissim, 2011 .

Managing for the Moment: The Role of Earnings Management via Real Activities versus Accruals in SEO Valuation

S. Kothari, Natalie Mizik, Sugata Roychowdhury, 2016 .

Branding a Merger: Implications for Merger Valuation and Future Performance

Jonathan Knowles, Natalie Mizik, Isaac Dinner, 2019 .

Value Implications of Corporate Branding in Mergers

Jonathan Knowles, Natalie Mizik, Isaac Dinner, 2011 .

Assessing the Financial Impact of Brand Equity with Short Time-Series Data

Natalie Mizik, E. Pavlov, 2021, Handbook of Market Research.

Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry

Andrew T. Ching, Thomas J. Steenburgh, D. Wittink, 2005 .

A Further Examination of Customer Satisfaction-Based Financial Market Mis-Pricing

R. Jacobson, Natalie Mizik, 2008 .

Editorial: Relaunching Marketing Letters

Eric T. Bradlow, John G. Lynch, Sandy D. Jap, 2020, Marketing Letters.

Brand Political Positioning: Implications of the 2016 US Presidential Election

Natalie Mizik, E. Pavlov, 2020, SSRN Electronic Journal.

Are Physicians "Easy Marks"? Quantifying the Effects of Detailing and Sampling on New Prescriptions

Natalie Mizik, Robert Jacobson, R. Jacobson, 2004, Manag. Sci..

Valuing Branded Businesses

R. Jacobson, Natalie Mizik, 2008 .

Visual Listening In: Extracting Brand Image Portrayed on Social Media

Liu Liu, Daria Dzyabura, Natalie Mizik, 2018, AAAI Workshops.

How Incentives Shape Strategy: The Role of CMO and CEO Compensation in Inducing Marketing Myopia

Natalie Mizik, M. Artz, 2017 .

Rejoinder - Customer Satisfaction-Based Mispricing: Issues and Misconceptions

Natalie Mizik, Robert Jacobson, R. Jacobson, 2009, Mark. Sci..

The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction

Natalie Mizik, Robert Jacobson, R. Jacobson, 2009, Mark. Sci..

The Theory and Practice of Myopic Management

Natalie Mizik, Natalie Mizik, 2009 .

The Unappreciated Value of Marketing: The Moderating Role of Changes in Marketing and R&D Spending on Valuation of Earnings Reports

D. Lehmann, Natalie Mizik, Isaac Dinner, 2009 .

Earnings Inflation Through Accruals and Real Activity Manipulation: Its Prevalence at the Time of an SEO and the Financial Market Consequences

R. Jacobson, Natalie Mizik, 2007 .

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Christine Moorman, Simone Wies, Natalie Mizik, 2012, Mark. Sci..

Assessing the Value-Relevance of Customer Satisfaction

Natalie Mizik, Robert Jacobson, R. Jacobson, 2009 .

Stock Return Response Modeling

R. Jacobson, Natalie Mizik, 2004 .

Sparking conversations: Editors’ Pick with commentaries and thematic article compilations

R. Winer, A. Labroo, Natalie Mizik, 2022, Marketing Letters.

The Information Content of Brand Attributes

R. Jacobson, Natalie Mizik, 2006 .