Jing Zhang

发表

The impact of different types of market orientation on product innovation performance: Evidence from Chinese manufacturers

Jing Zhang, Yanling Duan, 2010 .

The Impact of Ambidexterity of Market Orientation on New Product Performance: Evidence from Chinese Manufacturers

Jing Zhang, Yanling Duan, 2010 .

The impact of innovation capabilities on firm performance: an empirical study on industrial firms in China's transitional economy

Jing Zhang, 2004 .

Utilization and effectiveness of social media message strategy: how B2B brands differ from B2C brands

Jing Zhang, M. Du, 2020 .

The impact of competition strength and density on performance: The technological competition networks in the wind energy industry

Jing Zhang, Jian Guan, Jing Zhang, 2019, Industrial Marketing Management.

Creating Brand Equity by Leveraging Value Creation and Consumer Commitment in Online Brand Communities: A Conceptual Framework

Jing Zhang, Waseem Hassan, Rizwan Shabbir, 2014 .

Encouraging Customer Participation by Leveraging Interdependence Structure and Relationship Commitments: Empirical Evidence from Chinese Industrial Firms

Jing Zhang, M. Du, 2017 .

Role of Social Media in Pre-purchase Consumer Information Search: A Uses and Gratifications Perspective

Jing Zhang, Rizwan Shabbir, Abro Mujeeb-ur-Rehman, 2015 .

MANAGING CONSUMER COMMITMENT THROUGH ONLINE BRAND COMMUNITIES: EMPIRICAL EVIDENCE FROM CHINA

Jing Zhang, Rizwan Shabbir, Chatchai Pitsaphol, 2015 .

Empirical study on the impact of market orientation and innovation orientation on new product performance of Chinese manufacturers

Jing Zhang, Yanling Duan, 2010 .

Appropriating value from industrial buyer-seller relationships by leveraging network capability

Jing Zhang, M. Du, 2019, Management Decision.

The Investigation of the Online Customer Experience and Perceived Risk on Purchase Intention in China

Jing Zhang, Hleb Dabrynin, 2019, Journal of Marketing Development and Competitiveness.

The impact of relative governance on B2B firms’ value appropriation from industrial buyer–seller relationships: empirical evidence from China

Jing Zhang, M. Du, Y. Zhang, 2020 .

The impact of B2B seller’s value appropriation upon customer relationship performance: Empirical evidence from China

Jing Zhang, M. Du, 2018 .

Green brand ambidexterity and consumer satisfaction: the symmetric and asymmetric approach

Jing Zhang, S. Walton, S. Chen, 2022, Journal of Consumer Marketing.

When can B2B firms improve product innovation capability (PIC) through customer participation (CP)? The moderating role of inter-organizational relationships?

Jing Zhang, Miao Zhu, 2019, Journal of Business & Industrial Marketing.

Perceived environmental turbulence, strategic orientations and new product success: A comparative study of SMEs and large manufacturing exporters

Jing Zhang, Miao Zhu, Yanxin Jiang, 2015 .

Eco‐Innovation and Business Performance: The Moderating Effects of Environmental Orientation and Resource Commitment in Green‐Oriented SMEs

Jing Zhang, S. Walton, 2017 .

Market orientation, product innovation and export performance: evidence from Chinese manufacturers

Jing Zhang, Miao Zhu, Jing Zhang, 2016 .

Building industrial brand equity by leveraging firm capabilities and co-creating value with customers

Jing Zhang, M. Du, Rizwan Shabbir, 2015 .

How brand orientation impacts B2B service brand equity? An empirical study among Chinese firms

Jing Zhang, Rizwan Shabbir, Miao Zhu, 2016 .

The Relationship of Brand Equity Dimensions: A Case Study of Samsung Brand in Thailand.

Jing Zhang, Rizwan Shabbir, Chatchai Pitsaphol, 2014 .

How perceived institutional pressures impact market orientation: An empirical study of Chinese manufacturing firms

Yanling Duan, Yanxin Jiang, Jing Zhang, 2015 .

The Impact of Value Congruence on Consumer-Service Brand Relationships

J. Bloemer, Jing Zhang, Jing Zhang, 2008 .