Peter Wright

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The harassed decision maker: Time pressures, distractions, and the use of evidence.

Peter Wright, 1974 .

Persuasion Knowledge

Peter Wright, Marian S. Friestad, 2022 .

Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising

Peter Wright, Marian S. Friestad, 1995 .

Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations

Peter Wright, 1980 .

Concrete Action Plans in TV Messages to Increase Reading of Drug Warnings

Peter Wright, Peter Wright, 1979 .

Money Talks: Perceived Advertising Expense and Expected Product Quality

Amna Kirmani, Peter Wright, 1989 .

State-of-mind effects on the accuracy with which utility functions predict marketplace choice.

Peter Wright, Mary Ann Kriewall, Peter Wright, 1980 .

The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults

David M. Boush, Peter Wright, Marian S. Friestad, 2005 .

Research Orientations For Analyzing Consumer Judgment Processes

Peter Wright, 1974 .

Time Horizon Effects on Product Evaluation Strategies

Barton A. Weitz, Peter Wright, 1977 .

Consumer Choice Strategies: Simplifying Vs. Optimizing

Peter Wright, 1975 .

Product Class Advertising Effects on First-Time Buyers' Decision Strategies

Peter Wright, Peter D. Rip, 1980 .

The Next Generation: Research for Twenty-First-Century Public Policy on Children and Advertising

Peter Wright, Marian S. Friestad, 2005 .

State-of-Mind Effects on the Accuracy with Which Utility Functions Predict Marketplace Choice

Peter Wright, Mary Ann Kriewall, 1980 .

Preferences Between Product Consultants: Choices vs. Preference Functions

Peter Wright, Stewart W. Bither, Peter Wright, 1977 .

The Relevance of Decision Process Models in Structuring Persuasive Messages

Peter Wright, F. Barbour, Peter Wright, 1975 .

Time horizon effects on product evaluation strategies.

Barton A. Weitz, Peter Wright, Peter Wright, 1977 .

Retrospective reports on the causes of decisions.

Peter Wright, Peter D. Rip, Peter Wright, 1981 .

Tourist motivation: life after Maslow.

B. Thomas, Peter Wright, P. Johnson, 1992 .

Advances in consumer research : proceedings

Beverlee B. Anderson, W. D. Perreault, Peter Wright, 1974 .

A Tale of Two Modes: When Do Consumers Approach Or Avoid Persuasion Attempts?

David M. Boush, L. Kahle, Peter Wright, 2010 .

RESEARCH NOTES AND COMMUNICATIONS

Peter Wright, 1987 .

Marketplace Metacognition and Social Intelligence

Peter Wright, Peter Wright, 2002 .

Modeling an Organizational Buyer's Product

Peter Wright, Jerome E. Scott, J. E. Scott, 2016 .

Modeling an Organizational Buyer's Product Evaluation Strategy: Validity and Procedural Considerations

Peter Wright, Jerome E. Scott, J. E. Scott, 1976 .

Retrospective Self-Insight on Factors Considered in Product Evaluation

Barton A. Weitz, Peter Wright, Peter Wright, 1979 .

Everyday persuasion knowledge

Peter Wright, Marian S. Friestad, Marian Friestad, 1999 .

Consumer Choice Strategies: Simplifying Vs. Optimizing:

Peter Wright, Peter Wright, 1975 .

Retrospective Reports on Consumer Decision Processes: QI Can Remember If I Want To, But Why Should I Bother Trying?Q

Peter Wright, Peter D. Rip, 1980 .

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Peter Wright, Marian S. Friestad, 1994 .

Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

David M. Boush, Peter Wright, Marian S. Friestad, 2015 .

Demand Uncertainty and Sales: A Study of Fashion and Markdown Pricing

B. Pashigian, Amna Kirmani, Peter Wright, 1988 .