P. Raghubir

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Non-Conscious Influences on Consumer Choice

J. W. Hutchinson, J. Alba, T. Chartrand, 2002 .

Customer Experience Management in Retailing: Understanding the Buying Process

D. Stewart, Dhruv Grewal, R. C. Goodstein, 2009 .

Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework?

G. Menon, P. Raghubir, Priya Raghubir, 2003 .

Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience

K. B. Monroe, P. Raghubir, C. Ofir, 2008 .

Gender Differences in Unrealistic Optimism About Marriage and Divorce: Are Men More Optimistic and Women More Realistic?

Priya Raghubir, P. Raghubir, Ying-Ching Lin, 2005, Personality & social psychology bulletin.

AIDS and Me, Never the Twain Shall Meet: The Effects of Information Accessibility on Judgments of Risk and Advertising Effectiveness

G. Menon, P. Raghubir, Priya Raghubir, 1998 .

When Do Price Promotions Affect Pretrial Brand Evaluations?

Priya Raghubir, Kim P. Corfman, P. Raghubir, 1999 .

Promoting promotions: Does showcasing free gifts backfire?

Kirti Sawhney Celly, P. Raghubir, Priya Raghubir, 2011 .

Framing a price bundle: the case of “buy/get” offers

Priya Raghubir, P. Raghubir, Priya Raghubir, 2005 .

Free Gift with Purchase: Promoting or Discounting the Brand?

Priya Raghubir, P. Raghubir, Priya Raghubir, 2004 .

The Three Faces of Consumer Promotions

Priya Raghubir, J. Jeffrey Inman, J. Inman, 2004 .

Coupon Value: A Signal for Price?

P. Raghubir, Priya Raghubir, 1998 .

Framing the Deal: The Role of Restrictions in Accentuating Deal Value

J. Inman, P. Raghubir, A. C. Peter, 1997 .

Coupons in context: discounting prices or decreasing profits?

P. Raghubir, Priya Raghubir, 2004 .

Effect of Face Value on Product Valuation in Foreign Currencies

Joydeep Srivastava, P. Raghubir, Priya Raghubir, 2002 .

Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?

P. Raghubir, A. Krishna, Priya Raghubir, 1999 .

Can bottles speak volumes? The effect of package shape on how much to buy

Sha Yang, P. Raghubir, Priya Raghubir, 2005 .

What’s in Your Wallet? Psychophysical Biases in the Estimation of Money

Joydeep Srivastava, P. Raghubir, M. Capizzani, 2017, Journal of the Association for Consumer Research.

The effect of line configuration on perceived numerosity of dotted lines

P. Raghubir, A. Krishna, A Krishna, 1997, Memory & cognition.

Why, When, and How should the Effect of Marketing be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics

Katherine N. Lemon, John Roberts, Russell S. Winer, 2010 .

Price-Denomination Effect: Choosing to Pay With Denominations That Are the Same as the Product Prices

Elena Reutskaja, P. Raghubir, Iñigo Gallo, 2020, Frontiers in Psychology.

BEHAVIORAL FREQUENCY JUDGMENTS - AN ACCESSIBILITY DIAGNOSTICITY FRAMEWORK

N. Schwarz, G. Menon, P. Raghubir, 1995 .

Position-based beliefs: The center-stage effect

Priya Raghubir, Ana Valenzuela, P. Raghubir, 2009 .

How Much Will I Spend? Factors Affecting Consumers’ Estimates of Future Expense

Norbert Schwarz, Priya Raghubir, N. Schwarz, 1997 .

Asking sensitive questions: The effects of type of referent and frequency wording in counterbiasing methods

Priya Raghubir, G. Menon, P. Raghubir, 1996 .

Are consumers aware of top-bottom but not of left-right inferences? Implications for shelf space positions.

Priya Raghubir, Ana Valenzuela, P. Raghubir, 2015, Journal of experimental psychology. Applied.

As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments

P. Raghubir, A. Krishna, Priya Raghubir, 1996 .

Pizzas: p or Square? Psychophysical Biases in Area Comparisons

Robert E. Krider, Priya Raghubir, Aradhna Krishna, 2001 .

Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?

Priya Raghubir, Aradhna Krishna, P. Raghubir, 1999 .

Monopoly money: the effect of payment coupling and form on spending behavior.

Joydeep Srivastava, Priya Raghubir, Joydeep Srivastava, 2008, Journal of experimental psychology. Applied.

The Long and Short of it: Why are Stocks with Shorter Runs Preferred?

Sanjiv Ranjan Das, P. Raghubir, Priya Raghubir, 2003 .

Male—Female Dynamics in Groups: A Field Study of The Weakest Link

Priya Raghubir, Ana Valenzuela, P. Raghubir, 2010 .

When Do Price Promotions Signal Quality? the Effect of Dealing on Perceived Service Quality

P. Raghubir, K. Corfman, Priya Raghubir, 1995 .

Is 1/10 > 10/100? The effect of denominator salience on perceptions of base rates of health risk

P. Raghubir, Priya Raghubir, 2008 .

An Appreciation of Journal Service

A. Mukhopadhyay, P. Raghubir, S. Wheeler, 2020 .

The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal?

P. Raghubir, Ying-Ching Lin, T. Tyebjee, 2009 .