H. Luomala

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Why we buy—The science of shopping

H. Luomala, 2002 .

Sweet and sour: music and taste associations

Harri T. Luomala, Bruno Mesz, Marcos A. Trevisan, 2015 .

A qualitative exploration of a consumer's value‐based e‐trust building process

Kyösti Pennanen, Harri T. Luomala, Tarja Tiainen, 2007 .

Dieting, priming, food meanings and (un)healthy choices: When shoppers fall for pleasure

K. Hellén, H. Luomala, Maijastiina Jokitalo, 2017 .

Linking consumer behaviour data into logistics planning in the food industry: analysing the potential of integration

P. Helo, H. Luomala, 2011 .

A State-of-the-Art Analysis of Food Consumption Studies

H. Luomala, 2005 .

Exploring consumers' product‐specific colour meanings

Harri T. Luomala, Hannele Kauppinen-Räisänen, H. Luomala, 2010 .

Demystifying Horizontal/Vertical Cultural Difference in Green Consumption: A Cross-Cultural Comparative Study

S. U. Rahman, H. Luomala, 2020, Journal of International Consumer Marketing.

Mood-regulatory self-gifts: Development of a conceptual framework

H. Luomala, Martti Laaksonen, 1997 .

The Dynamics of (De)Stigmatization: Boundary construction in the nascent category of organic farming

H. Luomala, Nina Granqvist, M. Siltaoja, 2020, Organization Studies.

Exploring consumers' health meaning categories: towards a health consumption meaning model

H. Luomala, Rami Paasovaara, Katariina Lehtola, 2006 .

The Effects of Brand Familiarity and Consumer Value – Brand Symbolism (In)Congruity on Taste Perception

H. Luomala, Rami Paasovaara, 2017 .

Gamified package: Consumer insights into multidimensional brand engagement

Tapani N. Joelsson, H. Luomala, Hannele Kauppinen-Räisänen, 2020 .

Consumers' experience of food products: effects of value activation and price cues

H. Luomala, Hannele Kauppinen-Räisänen, Katariina Lehtola, 2008 .

“Unhealthy = Tasty”: How Does It Affect Consumers’ (Un)Healthy Food Expectations?

H. Luomala, Maija Paakki, A. Hopia, 2022, Foods.

Finnish adolescents' attitudes towards wholegrain bread and healthiness.

H. Luomala, R. Tahvonen, Terhi Pohjanheimo, 2010, Journal of the science of food and agriculture.

Analyzing the Antecedents and Consequences of Consumer Ethnocentrism Amongst Russian Food Consumers

Julia N. Solovjova, H. Luomala, K. Pennanen, 2017 .

A qualitative exploration of mood-regulatory self-gift behaviors

H. Luomala, Martti Laaksonen, 1999 .

Understanding consumers' brand-induced food taste perception: A comparison of ‘brand familiarity’ – and ‘consumer value – brand symbolism (in)congruity’ – accounts

Harri T. Luomala, Mari Sandell, H. Luomala, 2012 .

Food choice motives and bread liking of consumers embracing hedonistic and traditional values

Mari Sandell, H. Luomala, M. Sandell, 2010, Appetite.

Get some respect – buy organic foods! When everyday consumer choices serve as prosocial status signaling

H. Luomala, M. Lähdesmäki, S. Kurki, 2020, Appetite.

Contributions from mood research

H. Luomala, Martti Laaksonen, 2000 .

Empowered by stigma? Pioneer organic farmers’ stigma management strategies

H. Luomala, M. Lähdesmäki, S. Kurki, 2019, Journal of Rural Studies.

Cross-cultural perspective on sustainable consumption: implications for consumer motivations and promotion

Waheed Akbar Bhatti, H. Luomala, Agnieszka Chwialkowska, 2021, Environment, Development and Sustainability.

Dear Mr Chocolate: Constructing a typology of contextualized chocolate consumption experiences through qualitative diary research

H. Luomala, L. Zarantonello, 2011 .

Understanding how retail environments are perceived: a conceptualization and a pilot study

H. Luomala, 2003 .

When an Intercultural Business Negotiation Fails: Comparing the Emotions and Behavioural Tendencies of Individualistic and Collectivistic Negotiators

H. Luomala, Matti Jaakkola, Rajesh Kumar, 2015 .

Cross-Cultural Differences in Mood-Regulation

H. Luomala, Rajesh Kumar, J. Singh, 2004 .

Exploring the role of food origin as a source of meanings for consumers and as a determinant of consumers' actual food choices

Harri T. Luomala, H. Luomala, 2007 .

Different shades of displeasure: When fear and anger lead to opposite consumer responses to GM foods

H. Luomala, A. Immonen, 2017 .

A Comparison of Motivational Patterns in Sustainable Food Consumption between Pakistan and Finland: Duties or Self-Reliance?

S. U. Rahman, H. Luomala, 2020, Journal of International Food & Agribusiness Marketing.

Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful

H. Luomala, M. Lähdesmäki, S. Kurki, 2018, Appetite.

An empirical analysis of the practices and therapeutic power of mood‐alleviative consumption in Finland

H. Luomala, 2002 .

A Mood-Alleviative Perspective On Self-Gift Behaviours: Stimulating Consumer Behaviour Theory Development

H. Luomala, 1998 .

When an Intercultural Business Negotiation Fails: Comparing the Emotions and Behavioural Tendencies of Individualistic and Collectivistic Negotiators

H. Luomala, Matti Jaakkola, Rajesh Kumar, 2014, Group Decision and Negotiation.

Capturing qualitatively different healthfulness images of food products

H. Luomala, P. Puska, 2016 .

Perceived health and taste ambivalence in food consumption

H. Luomala, A. Hopia, Maijastiina Jokitalo, 2015 .

Priming shoppers’ well-being goal in grocery stores: Moving toward healthier food choices?

H. Luomala, K. Pennanen, Jenniina Sihvonen, 2023, Food Quality and Preference.

Fluidity of places in everyday food consumption: Introducing snackscapes

H. Luomala, Minna Autio, Henna Syrjälä, 2017 .

Hear what I appreciate: activation of consumption motives for healthier food choices across different value segments

H. Luomala, Jenniina Sihvonen, 2017 .

How Do Consumers Solve Value Conflicts in Food Choices? An Empirical Description and Points for Theory-building

Harri T. Luomala, Pirjo Laaksonen, H. Luomala, 2004 .

Male–Male Status Signaling through Favoring Organic Foods: Is the Signaler Perceived and Treated as a Friend or a Foe?

H. Luomala, M. Lähdesmäki, S. Kurki, 2016 .

Consumers' experience of spelt porridge and sea buckthorn juice

H. Luomala, Rami Paasovaara, 2011 .

Linking digital game-playing motivations to food consumption

Tuomas Mäkilä, Harri T. Luomala, Jenniina Sihvonen, 2017, GamiFIN.

Erratum to: Using ApoE Genotyping to Promote Healthy Lifestyles in Finland – Psychological Impacts: Randomized Controlled Trial

H. Luomala, A. Hopia, H. Puolijoki, 2015, Journal of Genetic Counseling.

of (De)Stigmatization

H. Luomala, Nina Granqvist, S. Kurki, 2020 .

Exploring Emotional-Eating Patterns in Different Cultures: Toward a Conceptual Framework Model

H. Luomala, R. Tahir, L. Sirieix, 2009 .