C B M van Riel

发表

Corporate Associations in the Academic Literature: Three Main Streams of Thought in the Reputation Measurement Literature

Guido Berens, C B M van Riel, 2004 .

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance

Guido Berens, C B M van Riel, G. V. van Bruggen, 2005 .

Measuring Corporate Images

N E Stroeker, C B M van Riel, N. Stroeker, 1998 .

Competing in the Capital Market with a Good Reputation

Guido Berens, C B M van Riel, Yijing Wang, 2012 .

Why Do People Love Museums So Much? Empirical Evidence about the Stellar Reputations of Art Museums and What Companies Can Learn From It

C B M van Riel, C. Riel, 2019, Research in Global Strategic Management.

The Netherlands: Top of Mind Awareness of Corporate Brands Among the Dutch Public

C B M van Riel, 2002 .

Operational Measures of Organizational Identity: A Review of Existing Methods

C B M van Riel, J. van Rekom, 2000 .

Stakeholder Integration

Frans A. J. Van Den Bosch, C B M van Riel, P. Heugens, 2002 .

Competing in the Capital Market with a Good Reputation

Guido Berens, C B M van Riel, Yijing Wang, 2012, Corporate Reputation Review.

Incorporating Business Unit Managers' Perspectives in Corporate-branding Strategy Decision Making

C B M van Riel, G. V. van Bruggen, 2002 .

Balancing between Legitimacy and Distinctiveness in Corporate Messaging: A Case Study in the Oil Industry

T. Brown, C B M van Riel, Tom J Brown, 2011 .

Building mutual rewarding sponsor relationships between museums and corporations

C B M van Riel, Pilar Alarcón-Urbistondo, Ana-María Casado-Molina, 2023, Cultural Trends.