Z. J. Zhang

发表

Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs

C. Narasimhan, Z. J. Zhang, Z. John Zhang, 2000 .

1 From Storyline to Box Office : A New Approach for GreenLighting Movie Scripts

Sam K. Hui, J. Eliashberg, Z. J. Zhang, 2006 .

Individual Marketing with Imperfect Targetability

Z. John Zhang, Chakravarthi Narasimhan, Yuxin Chen, 2000 .

Research Note: Consumer Heterogeneity and Competitive Price-Matching Guarantees

Z. John Zhang, Chakravarthi Narasimhan, Yuxin Chen, 2001 .

Channel Coordination in the Presence of a Dominant Retailer

J. Raju, Z. J. Zhang, 2005 .

Research Note---The Benefits of Personalized Pricing in a Channel

Z. John Zhang, Yunchuan Liu, Z. J. Zhang, 2006 .

The Pursuit of Retailing Dominance: Market Dominance, Channel Dominance or Both?

Kinshuk Jerath, Stephen J. Hoch, Z. John Zhang, 2007 .

The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?: Front-Loaded or Rear-Loaded Incentives?

Z. J. Zhang, S. Dhar, A. Krishna, 2000 .

Agency Selling or Reselling? Channel Structures in Electronic Retailing

Kinshuk Jerath, Z. J. Zhang, Vibhanshu Abhishek, 2015 .

Store within a Store

Kinshuk Jerath, Z. J. Zhang, 2010 .

Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation

Yogesh V. Joshi, D. Reibstein, Z. J. Zhang, 2013 .

Can We All Get Along? Incentive Contracts to Bridge the Marketing and Operations Divide

Serguei Netessine, Kinshuk Jerath, Z. J. Zhang, 2007 .

Putting one-to-one marketing to work: Personalization, customization, and choice

Yogesh V. Joshi, Nicholas H. Lurie, Niladri B. Syam, 2008 .

Price-Matching Policy and the Principle of Minimum Differentiation

Z. John Zhang, Z. J. Zhang, 1995 .

Do we care what others Get? A Behaviorist Approach to Targeted Promotions

Fred M. Feinberg, Z. John Zhang, Aradhna Krishna, 2002 .

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

Klaus Miller, Harley Krohmer, Reto Hofstetter, 2011 .

The Optimal Choice of Promotion Vehicles: Front-Loaded or Rear-Loaded Incentives?

Aradhna Krishna, Z. John Zhang, Z. J. Zhang, 2000 .

Green-lighting Movie Scripts : Revenue Forecasting and Risk Management

Sam K. Hui, J. Eliashberg, Z. J. Zhang, 2010 .

Customer Value-Based Management: Competitive Implications

J. Raju, Z. J. Zhang, Upender Subramanian, 2008 .

The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury?

Wayne D. Hoyer, Michael Schulte-Mecklenbeck, Harley Krohmer, 2020, Journal of Brand Management.

The interrelationships between brand and channel choice

Rahul Telang, Peter C. Verhoef, Eric T. Bradlow, 2014, Marketing Letters.

Social Media, Content Moderation, and Technology

Z. J. Zhang, P. Yildirim, Yi Liu, 2021, 2101.04618.

Conspicuous Consumption on the Long Tail: How Can Luxury Brands Benefit from Counterfeits?

Z. J. Zhang, Pinar Yildirim, Z. Liu, 2016 .

The Strategic Value of High-Cost Customers Upender Subramanian

J. Raju, Z. J. Zhang, Upender Subramanian, 2014 .

Interactive impacts of overconfidence and fairness concern on supply chain performance

Z. J. Zhang, C. Luo, M. Wan, 2020 .

A De-Biased Direct Question Approach to Measuring Consumers' Willingness to Pay

Harley Krohmer, Z. J. Zhang, R. Hofstetter, 2020, International Journal of Research in Marketing.

How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches

Klaus Miller, Harley Krohmer, Z. John Zhang, 2011 .

A Theory of Combative Advertising

Yuxin Chen, Yogesh V. Joshi, Jagmohan S. Raju, 2009, Mark. Sci..

A Model of Unorganized and Organized Retailing in Emerging Economies

Kinshuk Jerath, Z. John Zhang, S. Sajeesh, 2015, Mark. Sci..

Agency Selling or Reselling? Channel Structures in Electronic Retailing

Vibhanshu Abhishek, Kinshuk Jerath, Z. John Zhang, 2015, Manag. Sci..

Augmenting Conjoint Analysis to Estimate Consumer Reservation Price

Z. John Zhang, Kamel Jedidi, Kamel Jedidi, 2002, Manag. Sci..

Fairness and Channel Coordination

Tony Haitao Cui, Jagmohan S. Raju, Z. John Zhang, 2007, Manag. Sci..

Assessing Box Office Performance Using Movie Scripts: A Kernel-Based Approach

Z. John Zhang, Jehoshua Eliashberg, Sam K. Hui, 2014, IEEE Transactions on Knowledge and Data Engineering.

Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions

Aradhna Krishna, Z. J. Zhang, Z. John Zhang, 1999 .

Research Note - Price Discrimination After the Purchase: Rebates as State-Dependent Discounts

Yuxin Chen, Z. John Zhang, Sridhar Moorthy, 2005, Manag. Sci..

Competitive Coupon Targeting

Z. John Zhang, G. Shaffer, Z. J. Zhang, 1995 .

Implications of Revenue Models and Technology for Content Moderation Strategies

Z. J. Zhang, Pinar Yildirim, Yi Liu, 2022, Mark. Sci..

Social Media, Content Moderation, and Technology

Z. J. Zhang, P. Yildirim, Yi Liu, 2021, 2101.04618.

Dynamic targeted pricing with strategic consumers

Z. John Zhang, Yuxin Chen, Yuxin Chen, 2009 .

Competitive One-to-One Promotions

Z. John Zhang, Greg Shaffer, G. Shaffer, 2002, Manag. Sci..

Dynamic Targeted Promotions

Gila E. Fruchter, G. Fruchter, Z. J. Zhang, 2004 .

Pay-as-You-Wish Pricing

Oded Koenigsberg, Yuxin Chen, Z. John Zhang, 2017, Mark. Sci..

Optimal Entry Timing in Markets with Social Influence

Yogesh V. Joshi, Z. John Zhang, David J. Reibstein, 2009, Manag. Sci..

Should Price Increases Be Targeted? -- Pricing Power and Selective vs. Across-the-Board Price Increases

Fred M. Feinberg, Z. John Zhang, Aradhna Krishna, 2007, Manag. Sci..

A Price Discrimination Model of Trade Promotions

Tony Haitao Cui, Jagmohan S. Raju, Z. John Zhang, 2008, Mark. Sci..

Competitive One-toOne Promotions

Z. John Zhang, G. Shaffer, Z. J. Zhang, 2002 .

Pay to Switch or Pay to Stay: Preference-Based Price Discrimination in Markets with Switching Costs

Z. John Zhang, G. Shaffer, Z. J. Zhang, 2000 .

Turf Wars: Product Line Strategies in Competitive Markets

Yogesh V. Joshi, Z. John Zhang, David J. Reibstein, 2015, Mark. Sci..

Note on Self-Restraint as an Online Entry-Deterrence Strategy

Sunil Gupta, Yunchuan Liu, Z. John Zhang, 2006, Manag. Sci..

Measuring Consumers’ Willingness to Pay. Which Method Fits Best?

Harley Krohmer, Z. J. Zhang, R. Hofstetter, 2012 .

A theory of maximalist luxury

Z. J. Zhang, Pinar Yildirim, Z. Liu, 2021, Journal of Economics & Management Strategy.

How Should We Measure Consumers ’ Willingness to Pay ? An Empirical Comparison of State-ofthe-Art Approaches

Harley Krohmer, Z. J. Zhang, R. Hofstetter, 2011 .

From Story Line to Box Office: A New Approach for Green-Lighting Movie Scripts

Z. John Zhang, Jehoshua Eliashberg, Sam K. Hui, 2007, Manag. Sci..

The Impact of "One-Stop Shopping" on Competitive Store Brand Strategy

Kinshuk Jerath, Z. J. Zhang, Tansev Geylani, 2009 .

Competitive Targeted Pricing: Perspectives from Theoretical Research

Z. John Zhang, Z. J. Zhang, 2009 .

Marketing modeling reality and the realities of marketing modeling

Wujin Chu, Charles A. Ingene, Anne T. Coughlan, 2010 .

The Strategic Value of High-Cost Customers

Upender Subramanian, Jagmohan S. Raju, Z. John Zhang, 2014, Manag. Sci..

Consumer Preferences and Firm Technology Choice

Z. J. Zhang, Pinar Yildirim, Yi Liu, 2023, International Journal of Research in Marketing.

Pricing Access Services

Sunil Gupta, Skander Essegaier, S. Gupta, 2002 .

Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis

Upender Subramanian, Jagmohan S. Raju, Z. John Zhang, 2013, Mark. Sci..