Rita Mårtenson

发表

Review of "Structural Equation Modeling with AMOS: Basic Concepts, Applications and Programming"

J. Gustafsson, Rita Mårtenson, 2002 .

Corporate brand image, satisfaction and store loyalty

Rita Mårtenson, 2007 .

Advertising Strategies and Information Content in American and Swedish Advertising: A Comparative Content Analysis in Cross-Cultural Copy Research

Rita Mårtenson, Rita Martenson, 1987 .

International Advertising Budgeting Practices.

Rita Mårtenson, 1989 .

Consumer Choice Criteria in Retail Bank Selection

Rita Mårtenson, Rita Martenson, 1985 .

How financial advisors affect behavioral loyalty

Rita Mårtenson, 2008 .

Curiosity motivated vacation destination choice in a reward and variety-seeking perspective

Rita Mårtenson, 2018 .

Future competition in a cross-cultural environment

Rita Mårtenson, 1986 .

International Advertising in Cross-Cultural Environments

Rita Mårtenson, 1989 .

The role of brands in European marketing

Rita Mårtenson, 1995 .

When is green a purchase motive? Different answers from different selves

Rita Mårtenson, 2018 .

Success in complex decision contexts: The impact of consumer knowledge, involvement, and risk willingness on return on investments in mutual funds and stocks

Rita Mårtenson, 2005 .

Hands-On Approach to Structural Equation Modeling.

J. Gustafsson, Rita Mårtenson, 2002 .

Corporate Image in Retailing

Rita Mårtenson, 2004 .

IS STANDARDISATION OF MARKETING FEASIBLE IN CULTURE‐BOUND INDUSTRIES? A EUROPEAN CASE STUDY

Rita Mårtenson, 1987 .

Are men better investors than women? Gender differences in mutual fund and pension investments

Rita Mårtenson, 2008 .

Internal Marketing is Important but not Sufficient in a Crowded Marketplace.

Rita Mårtenson, 1983 .