C. Banbury

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The effect of introducing important incremental innovations on market share and business survival

W. Mitchell, C. Banbury, 1995 .

How strategy‐making processes can make a difference

S. Hart, C. Banbury, 1994 .

Sustainable consumption: Introspecting across multiple lived cultures

Saroja Subrahmanyan, C. Banbury, R. Stinerock, 2012 .

Understanding Different Types of Subsistence Economies

Saroja Subrahmanyan, C. Banbury, L. Herkenhoff, 2015 .

ERPs and Strategy: First, Do No Harm

Darrell Brown, Catherine Banbury, Kristi Jane Yuthas, 2001 .

Using attitudinal, situational, and personal characteristics variables to predict future entrepreneurs from national laboratory inventors

S. Kassicieh, C. Banbury, H. R. Radosevich, 1997 .

Linking Strategy Processes to Performance Outcomes in Dynamic Environments: The Need to Target Multiple Bull's Eyes *

Y. Sarason, C. Banbury, L. Tegarden, 2003 .

Active Learning Facilitated by Using a Game-Show Format or Who Doesn’t Want to be a Millionaire?

Yolanda Sarason, Catherine Banbury, Y. Sarason, 2004 .

Ethical Consumption: Uncovering Personal Meanings and Negotiation Strategies

Saroja Subrahmanyan, C. Banbury, R. Stinerock, 2015 .