B. Yoo
发表
Naveen Donthu,
B. Yoo,
2001
.
Naveen Donthu,
B. Yoo,
2015
.
Naveen Donthu,
B. Yoo,
2005
.
Naveen Donthu,
B. Yoo,
2002
.
Boonghee Yoo,
B. Yoo,
Kunal Swani,
2010
.
Naveen Donthu,
B. Yoo,
Sunghoe Lee,
2000
.
B. Yoo,
R. Sibley,
Sjsu Scholarworks,
2002
.
Naveen Donthu,
B. Yoo,
1998
.
B. Yoo,
V. Magnini,
Shawn T Thelen,
2011
.
B. Yoo,
2009
.
Naveen Donthu,
B. Yoo,
T. Lenartowicz,
2011
.
Naveen Donthu,
Boonghee Yoo,
Naveen Donthu,
1998
.
Naveen Donthu,
Boonghee Yoo,
Naveen Donthu,
2002
.
Naveen Donthu,
B. Yoo,
Bruce K. Pilling,
1998
.
W. Johnston,
K. Dadzie,
B. Yoo,
2002
.
B. Yoo,
Shawn T Thelen,
K. Harrison,
2022,
Journal of Product & Brand Management.
Seunghee Lee,
B. Yoo,
2004
.
Naveen Donthu,
B. Yoo,
2002
.
Seunghee Lee,
B. Yoo,
2004
.
B. Barak,
A. Mathur,
Keun S. Lee,
2018,
International Journal of Consumer Studies.
B. Barak,
A. Mathur,
Keun S. Lee,
2015
.
Naveen Donthu,
B. Yoo,
2005
.
Naveen Donthu,
B. Yoo,
Christopher L. Campagna,
2022,
Journal of Marketing Theory and Practice.
B. Yoo,
Jie Yang,
Jieqiong Ma,
2021
.
B. Yoo,
Jie Yang,
Jieqiong Ma,
2020
.
B. Yoo,
Geon-Cheol Shin,
2017
.
Seunghee Lee,
B. Yoo,
2012
.
Seunghee Lee,
B. Yoo,
2009
.
Seunghee Lee,
B. Yoo,
2022
.
Seung-Hee Lee,
Boonghee Yoo,
Seunghee Lee,
2009
.
B. Yoo,
Rujirutana Mandhachitara,
2003,
Journal of Advertising Research.
B. Yoo,
Bruce K. Pilling,
S. Henson,
1995
.
Boonghee Yoo,
B. Yoo,
2009
.
B. Yoo,
2002
.
Seunghee Lee,
B. Yoo,
2010
.
B. Yoo,
Shawn T Thelen,
2023,
Health marketing quarterly.
Wenyu Dou,
B. Yoo,
Ma Liang-yu,
2003
.
B. Yoo,
Shawn T Thelen,
K. Harrison,
2021,
Health marketing quarterly.