Sridhar Moorthy

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Review of Marketing Science Working Papers

Ralph A. Winter, Sridhar Moorthy, 2002 .

Consumer information search revisited: Theory and empirical analysis

B. Ratchford, Debabrata Talukdar, Sridhar Moorthy, 1997 .

Advertising repetition and quality perception

Sridhar Moorthy, S. Hawkins, Scott A. Hawkins, 2005 .

Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs

K. Srinivasan, Sridhar Moorthy, 1995 .

Advertising Spending and Perceived Quality

Sridhar Moorthy, Hao Zhao, Sridhar Moorthy, 2000 .

A General Theory of Pass-Through in Channels with Category Management and Retail Competition

Sridhar Moorthy, Sridhar Moorthy, 2005 .

The Economics of Brands and Branding

Bart J. Bronnenberg, Sridhar Moorthy, Jean-Pierre Dubé, 2018 .

Price-Matching Guarantees

Sridhar Moorthy, Ralph A. Winter, Sridhar Moorthy, 2006 .

Coupons Versus Rebates

Qiang Lu, Sridhar Moorthy, Sridhar Moorthy, 2007 .

Session at the 8th Triennial Choice Symposium

Brett R. Gordon, Mitchell J. Lovett, Kevin Arceneaux, 2012 .

Advertising and price targeting on the Hotelling line

Sridhar Moorthy, 2015 .

Marketing Applications of Game Theory

Sridhar Moorthy, 2014 .

ON THE MARKETING OF REBATES: HAVING YOUR CAKE AND EATING IT TOO?

Sridhar Moorthy, D. Soman, 2003 .

Research Note - Price Discrimination After the Purchase: Rebates as State-Dependent Discounts

Yuxin Chen, Z. John Zhang, Sridhar Moorthy, 2005, Manag. Sci..

Price Matching by Vertically Differentiated Retailers: Theory and Evidence

Sridhar Moorthy, Sridhar Moorthy, Xubing Zhang, 2006 .

Are Price Matching Guarantees Anti-Competitive? ∗

Ralph A. Winter, Sridhar Moorthy, 2002 .

Measuring and Understanding Brand Value in a Dynamic Model of Brand Management

Avi Goldfarb, Sridhar Moorthy, Ron N. Borkovsky, 2017, Mark. Sci..

Can Brand Extension Signal Product Quality?

Sridhar Moorthy, Sridhar Moorthy, 2012, Mark. Sci..

Advertising Strategy in the Presence of Reviews: An Empirical Analysis

Davide Proserpio, Sridhar Moorthy, Brett Hollenbeck, 2018, EC.

Advertising Spending and Quality for Services: The Role of Capacity

Sridhar Moorthy, Ignatius J. Horstmann, Sridhar Moorthy, 2003 .

Is Nike female? Exploring the role of sound symbolism in predicting brand name gender

Yang Xu, Ruth Pogacar, Samin Khan, 2018, EMNLP.

Advertising Platforms and Privacy

Xianwen Shi, Sridhar Moorthy, Ruizhi Zhu, 2022, Social Science Research Network.

Measuring Brand Value in an Equilibrium Framework

Avi Goldfarb, Qiang Lu, Sridhar Moorthy, 2007, Mark. Sci..

Sharing Economy: Review of Current Research and Future Directions

Praveen K. Kopalle, Davide Proserpio, Chunhua Wu, 2017, Customer Needs and Solutions.

Advertiser Prominence Effects in Search Advertising

Sridhar Moorthy, Przemyslaw Jeziorski, Przemyslaw Jeziorski, 2017, Manag. Sci..

Marketing and politics: Models, behavior, and policy implications

Subrata K. Sen, Brett R. Gordon, Mitchell J. Lovett, 2012 .

Brands versus Brand Extensions: Implications of Brand-based Learning for the Dynamics of Sales

Masakazu Ishihara, Sridhar Moorthy, 2018 .

Managing a distribution channel under asymmetric information with performance requirements

Sridhar Moorthy, Ramarao Desiraju, Ramarao Desiraju, 1997 .

Product and Price Competition in a Duopoly

K. Moorthy, Sridhar Moorthy, 1988 .

Marketing modeling reality and the realities of marketing modeling

Wujin Chu, Charles A. Ingene, Anne T. Coughlan, 2010 .

A Model Of Price Promotions With Consumer Search

Sridhar Moorthy, Jeffrey S. Banks, J. Banks, 1999 .

Commentaries and Reply to 'Can Brand Extension Signal Product Quality?' by Sridhar Moorthy

Kevin Lane Keller, B. Wernerfelt, Sridhar Moorthy, 2012 .

Incorporating Behavioral Anomalies in Strategic Models

Eric T. Anderson, Preyas S. Desai, Joseph C. Nunes, 2005 .

On Marketing Strategy in Electoral Politics

Sridhar Moorthy, 2019, Customer Needs and Solutions.

The Marketing of Deals: Maximizing the Profit Impac of Sales Promotions

Sridhar Moorthy, D. Soman, 2005 .